Başlık | The Marathron |
Haftanın | M&C Saatchi |
Kampanya | First ‘Real’ Game of Thrones Marathon |
Reklamcı | Sky |
Marka | Sky |
İlk Yayınlanma Tarihi | 2017 / 8 |
Sektör | TV/Radio Programs & Stations |
hikaye | When a great TV series kicks off a new season, real fans get ready by re-watching previous episodes.However, when it comes to the most spectacular TV series ever, a marathon-viewing session on the sofa just isn’t enough.For Game of Thrones, any marathon needed to be as spectacular as the series itself. So here is The Marathron: a group of marathon runners crossed Italy following a huge screen mounted on the back of a lorry that broadcast all the episodes of the previous seasons.An extraordinary feat that lasted the duration of the entire first six seasons and proved the passion for Game of Thrones knows no limits. |
Sonuç | 20.000.000 total media reachOnDemand downloads increased 60% vs Season 6Audience increased 48% vs Season 6Over 4.000.000 views of the Marathron contents |
Medya Türü | Events |
Süre | |
Yaratıcı Yönetmen | Vincenzo Gasbarro |
Yaratıcı Yönetmen | Luca Scotto di Carlo |
Yaratıcı Yönetmen | Daniele Dionisi |
Yaratıcı Yönetmen | Paolo Perrone |
Reklam Yazarı | Federica Scalona |
Sanat Yönetmeni | Lorenzo Guagni |
Tasarımcı | Fabio Furnari |
Tasarımcı | Luca Capretti |
Müşteri Temsilcisi | Roberta Aiello |
Müşteri Temsilcisi | Martina Colombo |
Head Of Planning | Massimo Capucci |
Social Media Manager | Serena Giovinazzo |
Digital Producer | Chiara Lops |
Prodüksiyon Şirketi | Utopia |
Yönetmen | Vincenzo Gasbarro |
Görüntü Yönetmeni | Lukasz Pruchnik |
Brand Director | Jane Villeneuve |
Brand Communications Manager | Cristina Cipriani |
Reklam Sorumlusu | Daniela Sirtori |
Reklam Sorumlusu | Federica Elena Ratti di Desio Levi |
Social Media Manager | Livia Falcioni |