Carina Toma
Reklam Yazarı at Kubis Interactive
Bucarest, Romania
BaşlıkAwake Your Curiosity Experiment
Haftanın
Kampanya Awake Your Curiosity Experiment
Reklamcı Grolsch
Marka Grolsch
İlk Yayınlanma Tarihi 2017 / 9
Sektör Beers, Ciders, Lagers
felsefe It’s a world of multitasking and efficiency and we’re delighted to be connected 24/7 and load our time with as many activities as possible.

But is it possible that we forgot the one and most important connection of all? Awake is the kind of festival that wants to disconnect people from multitasking and let them reconnect with themselves through cultural activities, such as forest library, cinema under the bridge, of course, live concerts, arts and many others.

As the official sponsor of Awake festival, Grolsch wanted to illustrate how important it is to press pause from time to time and, ultimately, reconnect with ourselves.
Grolch invited people to Awake festival in an unconventional way: through a neuroscience & art Experiment which read people's brain waves in real time (using neuro headsets) & translates them into visual art.
Medya Türü Interactive Outdoor Experience
Süre
Yaratıcı Yönetmen
Reklam Yazarı
Sanat Yönetmeni
Group Account Manager
Digital Strategist
Müşteri Temsilcisi
Social Media Director
Community Manager
Yönetmen
Görüntü Yönetmeni
Renkçi
Editör
AV Manager
Neuroheadsets
Production and Visual FX
Sanatçı

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