Başlık | #ChangePerspective (Film Case) |
Haftanın | WP Narrative_ |
Kampanya | #ChangePerspective |
Reklamcı | Visa International |
Marka | VISA Rushcard |
İlk Yayınlanma Tarihi | 2016 / 8 |
Sektör | Credit Cards |
felsefe | Based on the typical user experience of turning a phone to get a better perspective, we created the first interactive film triggered by device orientation. Then, we combined our technology with creative grounded in the authenticity of spoken word, and redefined storytelling as a mobile experience. In this mobile first campaign, all shot on an iPhone by renowned documentary filmmaker, Gillian Laub, spoken word poetry is used to tell a powerful story about perception, via a series of films that hit on cultural and social issues. To make the experience seamless we developed a mobile video platform that could dynamically edit two videos simultaneously. We then scaled the technology to work across all mobile devices, cellular networks, and wifi strengths, reaching a national optimization level. The entire UX was intuitive and invisible – no buttons, no app download, just a simple turn of the phone. |
Sorun | Mobile video has exposed a decades old problem of police violence. Visa Rushcard, with a brand promise to always be there for its community wanted to address this tragic, yet ongoing issue. |
Sonuç | 27MM Reach 24% Increase in positive sentiment 88% Record view through rate |
Medya Türü | İnteraktif |
Süre | |
Yönetmen | Gillian Laub |
Prodüktör | Stephen Wang |
Prodüktör | Aaron Royer |
Yaratıcı Ajans Başkanı | Benjamin Vendramin |
Reklam Yazarı | Benjamin Vendramin |
Reklam Yazarı | Black Ice |
Reklam Yazarı | Ernestine Johnson |
Reklam Yazarı | Tyler Sharkey |
Reklam Yazarı | Will Kelleher |
Reklam Yazarı | Chanae Reed |
Reklam Yazarı | Johanna Martinez |
Reklam Yazarı | Alexandra Barberio |
Reklam Yazarı | Taylor Mali |
Digital Creative Director | Stephen Kritchen |
Görüntü Yönetmeni | Joshua Perez |
Müşteri Temsilcisi | Sabina Khalhani |
Music Prod Company | Pull |
Editör | Eduardo Wong |
Chief Executive Officer (CEO) | Tricia Clarke-Stone |