The LIV Project - "The game that goes there 2"

Humanaut

Humanaut Chattanooga, United States

1497

Başlık	The game that goes there 2
Haftanın	Humanaut
Kampanya	The Game That Goes There
Reklamcı	The LIV Project
Marka	The LIV Project
Posted	Ekim 2020
Sektör	Charities, Foundations, Volunteers
hikaye	The national and soon-to-be global initiative was designed to reduce suicides among 12- to 24-year-olds and help families and friends connect and communicate. The program, which was envisioned as “a creative collective creating experiences, games and products aimed at championing fearless communication,” provides tools to eliminate the stigma of mental-health issues and reverse the soaring suicide rate, while many others simply preach them. Suicide is the second-leading cause of death in the U.S. among this age segment. The horrifyingly hilarious party game where players have to guess which messed-up thought was yours. And you find out everyone is really a scared, lonely, on-edge, chemical soup of emotions, pretending to be okay, just like you! The game is designed to spark real and honest discussion and normalize the uncomfortable thoughts that can lead to suicide and gives people an opportunity to be heard and get help if it’s needed.
Medya Türü	Packaging, Branding & Design
Reklam Yazarı	Austin Howe
Prodüksiyon Sorumlusu	Dan Jacobs
Chief Creative Director	David Littlejohn
Prodüksiyon Sorumlusu	Tommy Wilson
İlustratör	Bethany Maxfield
Sanat Yönetmeni	Steven Preisman
Reklam Yazarı	Steven Preisman
Reklam Yazarı	Emily DeMario
Creative Producer	Jes Shipley