| Başlık | Sky Sqreening |
| Haftanın | Serviceplan Group |
| Kampanya | Sky Sqreening |
| Reklamcı | Sky |
| Marka | Sky Go |
| Posted | Haziran 2015 |
| Sektör | TV/Radio Programs & Stations |
| hikaye | We approached consumers when they were on the go and targeted their most basic human instinct: Curiosity. We broadcast the Sky exclusive Champions League top match Real Madrid against Schalke 04 live to public digital OoH screens all over Germany. Free for everyone to watch. But: Encoded with the first ever real time adaptive QR code. This innovative technology was developed especially for Sky. It works like a dynamic digital veil: The source video is reduced to black and white color and lower quality, resulting in bigger pixels. Within milliseconds, every video frame is then transcoded into a working high resolution QR code. Resulting in a steady 25 fps stream of working QR codes. That means: You can still see what’s going on – but barely. This effect provoked the deep natural urge to see more. Which was easy, with the content as direct channel: A scan of the QR code stream leads to a mobile site, simulating the Sky Go product experience: See the match in best quality live on your own smartphone. After 5 minutes, the next teasing mechanism came into play: To continue watching, you had to share the promotion with your friends via text message. |
| Medya Türü | Mobile Advertising |
| Süre | |
| Yaratıcı Ajans Başkanı | Alexander Schill |
| Yaratıcı Yönetmen | Matthias Harbeck |
| Yaratıcı Yönetmen | Franz Röppischer |
| Yaratıcı Yönetmen | Lorenz Langgartner |
| Reklam Yazarı | Florian Daldrup |
| Sanat Yönetmeni | Damian Sturm |
| Sanat Yönetmeni | Nicolas Klein |
| Müşteri Direktörü | Katrin Eberbach |
| Müşteri Direktörü | Florian Franz |
| Medya Ajansı | MediaPlus |
| Medya Planlama | Lukas Pachoinig |
| Prodüksiyon Şirketi | fireapple |
| Prodüksiyon Şirketi Prodüktör | Florian Gengnagel |
| Yönetmen | Tobi Tempel |
| Yönetmen | Sven Zellner |
| Yönetmen | Matthias Maercks |
| Yönetmen | Tilo Haucke |
| Editör | Florian Knab |
| Proje Sorumlusu | Marc Pech |
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