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Alexander Schill
Alexander Schill
Global Chief Creative Officer & Partner at Serviceplan Group
Germany
Düzelt
See all work
BaşlıkThe Shortcut Billboards
BriefThe Mini Connected system lets drivers save time by helping them avoid traffic and find the quickest way around the city. To bring the idea to the streets in a fun way, billboards became doors, ladders and steps that allowed pedestrians to take alternative routes around the city, shortening their routes by as much as 12 minutes. By crossing a football pitch, scaling a wall or passing through a tunnel, Berliners experienced the time-saving benefits of Mini Connected.
Haftanın
Kampanya The Shortcut Billboards
Reklamcı BMW
Marka MINI Connected
PostedKasım 2018
Sektör Compact & Small Cars
hikaye Within the framework of the campaign for MINI’s new fully connected car range we needed to come up with an idea that promotes Real-Time Traffic Information (RTTI) – a feature that gives car drivers real-time alerts for any accidents, traffic jams and roadworks ahead.
Medya Türü Ambient
Prodüksiyon Şirketi
Global Chief Creative Officer
Creative Managing Partner, Germany
Managing Creative Director
Managing Partner
Müşteri Direktörü
Müşteri Temsilcisi
Yaratıcı Yönetmen
Reklam Yazarı
Sanat Yönetmeni
Junior Art Director
Yönetici Direktör
FFF Producer
Freelance Producer
Chief Executive Officer (CEO)
Yönetmen
Prodüktör
Prodüksiyon Şirketi
Prodüktör
Production Assistant
Production Assistant

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