T-Mobile - "Angry Birds"

Saatchi & Saatchi

Saatchi & Saatchi Madrid, Spain

68400

Başlık	Angry Birds
Haftanın	Saatchi & Saatchi
Kampanya	Life is For Sharing
Reklamcı	T-Mobile
Marka	T-Mobile
Posted	Temmuz 2011
Sektör	Telecommunications Services
Slogan	Life is for sharing.
hikaye	On a square in Barcelona, we created a life size version of the cult smartphone game Angry Birds, giving passersby the chance to use a simple smartphone to play it. This way, people controlled a slingshot that launched real birds to try and hit the green pigs to make them pop. We offered an incredible and unique experience to the people who attended the event. So incredible, that was the most frequent comment on the "Angry birds live", video on YouTube is "I wish I was there." As in the most genuine T-Mobile tradition, people participated and shared the fun, suggesting to the player how to shoot, dancing with the music and cheering whenever a pig popped. And a lot of them took pictures and shot videos that were then shared on the Internet. Because after all, "Life is for Sharing."
Medya Türü	Web Film
Yaratıcı Yönetmen	Jason Romeyko
Reklam Yazarı	Luca Lorenzini
Sanat Yönetmeni	Luca Pannese
Müşteri Süpervizörü	James Griffiths
Müşteri Temsilcisi	Charlotte Cook