| Başlık | My Dad, My Hero |
| Haftanın | Saatchi & Saatchi Duke |
| Kampanya | Always a Better Way |
| Reklamcı | Toyota Motor Corporation |
| Marka | Toyota |
| İlk Yayınlanma Tarihi | 2013 / 2 |
| Sektör | Cars |
| Slogan | Always a Better Way |
| hikaye | The TV spot illustrates the car’s benefits, building the image of the father as the hero. As a true superhero, the father can manage family luggage and oversized toys (7 seats and spacious boot), as a cowboy, he can fill the gas tank in a flash (low fuel consumption), like a knight, he accompanies and protects his children (7 airbags) and at night, like an astronaut, he can navigate his vessel among the stars (panoramic roof and on-board technology). |
| Medya Türü | Television |
| Süre | |
| Market | Finland, France, Germany, Norway, Spain |
| Müşteri Temsilcisi | Stephane Rydlewski |
| Müşteri Temsilcisi | Dario Giustini |
| Müşteri Temsilcisi | Luca Neyroz |
| Reklam Sorumlusu | Gilles Quetel |
| Reklam Sorumlusu | Henry de Cumont |
| Yaratıcı Yönetmen | Anne Cécile Tauleigne |
| Yaratıcı Yönetmen | Jason Romeyko |
| Sanat Yönetmeni | Vincent Berard |
| Reklam Yazarı | Rafael Genu |
| Yönetmen | Simon Willows |
| Prodüksiyon Şirketi | NOSE PH |
| Prodüktör | Benjamin Besnainou |
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