Lamisil - "Feet on Fire"

Saatchi & Saatchi Geneva

Saatchi & Saatchi Geneva Carouge, Switzerland

8630

Marka: Lamisil
Ülke: United States

Reklamcı: GlaxoSmithKline

Başlık	Feet on Fire
Haftanın	Saatchi & Saatchi Geneva
Kampanya	Feet on Fire
Reklamcı	GlaxoSmithKline
Marka	Lamisil
İlk Yayınlanma Tarihi	2016 / 4
Sektör	OTC Medicines (Pain Relievers, Cold & Flu, ...)
Slogan	Nothing works faster
hikaye	The film reveals the story of three different characters underperforming due to the discomfort caused by their foot fungus condition, commonly known as Athlete’s foot. The discomfort is metaphorically visualized by the fire in their feet, which represents the chief symptom: the burning sensation.The characters are engaging in activities independently, but their stories become interconnected when they cross paths.The runner, who struggles to keep his rhythm, passes a cyclist who is also having difficulty cycling and, finally the cyclist crosses paths with our key protagonist, a young amateur basketball player. It becomes clear that the basketball player can’t perform well due to the “fire” in his feet.Lamisil, the ultimate solution for Athlete’s foot, enters the scene to extinguish the fire. After a successful application, the player gets confidently back in the game to shoot a winning shot.
Medya Türü	Web Film
Süre	45 seconds
Yaratıcı Yönetmen	Jason Romeyko
Deputy Executive Creative Director	Jan Teulingkx
Sanat Yönetmeni	Gustavo Figueiredo
Reklam Yazarı	Antoine Karpat
Strateji Planlamacı	Ellen Reifenberger
Prodüktör	Lyndsay Myerscough
Prodüktör	Nicola Turek
Müşteri Direktörü	Lucia Lafuenti
Müşteri Direktörü	Melanie Bisseret-Foucher
Chief Executive Officer (CEO)	Andrea Pedrazzini
Yönetmen	Bugsy Riverbank Steel
Prodüksiyon Şirketi Prodüktör	Rupert Savage
Prodüksiyon Sorumlusu	Olivia Mee
Görüntü Yönetmeni	Sy Turnbull
Prodüksiyon Sorumlusu	Julia Reed
Lead VFX	Chris Allen
Flame Artist	Alex Gabucci
Telesine	James Banford
Post Prodüksiyon	Beatrice Bowden