| Başlık | Meltdown Flag (France) |
| Haftanın | Serviceplan Group |
| Kampanya | Meltdown Flags |
| Reklamcı | METER Group |
| Marka | Meter Group |
| İlk Yayınlanma Tarihi | 2020 / 11 |
| Sektör | Others |
| hikaye | The glaciers are melting faster than ever. And with them 69% of the global drinking water supply. The environmental sensor company METER has been documenting glacier retreat for decades. But the scientific articles resulting from the data usually only reach an expert audience. The initiative around the Meltdown Flags aims to make the general public understand what is at stake.Meltdown Flags visualizes global glacier retreat, by reducing the color white in flags of countries with glaciers. From 1995, year of the first UN Climate Change Conference, to present day, until 2050, the point of no return for glaciers. For each country with glaciers, a separate data-based flag was created, showing the retreat of the glaciers in the coming years.The Meltdown AR filter let people interact with the flags in an exhibition, now at the Messner Mountain Museum. In classrooms, the filter was used in schoolbooks to learn more about glacier retreat. Online, visitors could access further information, offset their carbon footprint, download and buy the flags, and share their message with a type generator. |
| Medya Türü | |
| Süre | |
| Global Chief Creative Officer | Alex Schill |
| Yaratıcı Ajans Başkanı | Matthias Harbeck |
| Worldwide Executive Creative Director | Jason Romeyko |
| Yaratıcı Yönetmen | Franz Roeppischer |
| Yaratıcı Yönetmen | Lorenz Langgartner |
| Reklam Sorumlusu | Christian Hertel |
| Reklam Sorumlusu | Scott Campbell |
| Yaratıcı Yönetmen | Michael Wilk |
| General Manager | Sandra Loibl |
| Sanat Yönetmeni | Jan-Martin Hopf |
| Müşteri Temsilcisi | Martin Rackel |
| Sanat Yönetmeni | Eduardo Alvarez |
| Yaratıcı Ekip | Saurabh Kakade |
| Reklam Yazarı | Sandra Valencia |
More Work
SEE ALLForwardism Comes Home
- MARKA:
- BMW 7 Series
- HAFTANIN:
- HoC Dubai
Touching Stories
- MARKA:
- CARE Austria
- HAFTANIN:
- HoC Vienna
BMW Motorrad – Ride Has No Gender
- MARKA:
- BMW Motorrad
- HAFTANIN:
- Serviceplan Group France
Change The Name, End The Stigma
- MARKA:
- Youth Against AIDS
- HAFTANIN:
- House of Communication Zurich
Hostages of Depression
- MARKA:
- Dubai Science Park
- HAFTANIN:
- HoC Dubai
Wabdan Behind the Scenes
- MARKA:
- Columbia Sportswear
- HAFTANIN:
- HoC Dubai
Rahaf Behind the Scenes
- MARKA:
- Columbia Sportswear
- HAFTANIN:
- HoC Dubai
Raise an Idea
- MARKA:
- Dubai Internet City
- HAFTANIN:
- HoC Dubai