Prodüksiyon Şirketi Prodüktör at BBC Creative Head of Design

BMW - "The BMW Art of Energy (Film Case)"

Marka: BMW
Ülke: China

Wieden + Kennedy

Wieden + Kennedy Shanghai, China

7072

Başlık	The BMW Art of Energy (Film Case)
Haftanın	Wieden + Kennedy
Kampanya	The BMW Art of Energy
Reklamcı	BMW
Marka	BMW
İlk Yayınlanma Tarihi	2017 / 11
Sektör	Cars
hikaye	BMW China gives every runner in the Shanghai marathon a personalized art piece by using their individual running data to celebrate their achievement, encouraging them to “LET THE WORLD SEE OUR ENERGY.” In China, BMW is not only one of the most beloved car companies but also has profound history with running. Thanks to BMW, if you run the Shanghai marathon this year you will get a personalized 3D art piece after finishing the race.
Medya Türü	İnteraktif
Süre	56 seconds
Yaratıcı Yönetmen	Vivian Yong
Yaratıcı Yönetmen	Ian Toombs
Yaratıcı Yönetmen	Fish Ho
Yaratıcı Yönetmen	Erwin Federizo
Head of Design	Fish Ho
Sanat Yönetmeni	Cee Chen
Junior English Copywriter	Matteo Marchionni
Reklam Yazarı	Lance Liang
Tasarımcı	Helen Yu
Motion Design	Boyang Xu
Head of Integrated Production	Sanne Drogtrop
Executive Content Producer	Bernice Wong
Creative technologist	Rhys Turner
Interactive Production	Xiong Xiong
Integrated Producer	Angela Liu
Prodüksiyon Sorumlusu	Vic Zhang
Senior Editor	Leon Yan
Müşteri Direktörü	Michelle Gao
Müşteri Temsilcisi	Caroline Ma
Müşteri Temsilcisi	Sissi Yan
Strateji Planlama	David Lin
Digital Planner	Nicholas Nie
Lead Project Manager	Nicole Bee
Business Manager	Jessica Deng
Marketing Director	Jessica Sinn
Public Relations	Evelyn Hsu
Visual Artist	Joshua Davis