Sports Experts - "The more you sweat, the more you get"

Rethink Communications Inc.

Rethink Communications Inc. Montreal, Canada

4801

Başlık	The more you sweat, the more you get
Haftanın	Rethink Communications Inc.
Kampanya	The Thermal Discount
Reklamcı	Sports Experts
Marka	Sports Experts
İlk Yayınlanma Tarihi	2017 / 11
Sektör	Drugstores, Specialty Stores
hikaye	Given the chance, most people will take the escalator instead of the stairs on their daily subway commute. Here's the first thermal imaging station that rewards commuters with discounts based on their body temperature. For example, if their body heat goes up by 70%, they get the equivalent money off at Sports Experts. The initiative encouraged people to sweat in a place where they would normally avoid it: Montreal’s deepest subway station, with 200-plus steps. The more you sweat, the more you get! This installation in Montreal encouraged people to take the stairs instead of the escalator when using the subway. If the thermal imaging technology showed they'd pushed their body temperature up by a certain percentage, they got the equivalent off at athletic gear retailer Sports Experts.
Medya Türü	Web Film
Süre	54 seconds
Yaratıcı Yönetmen	Chris Staples
Yaratıcı Yönetmen	Ian Grais
Yaratıcı Yönetmen	Nicolas Quintal
Sanat Yönetmeni	Maxime Sauté
Reklam Yazarı	Xavier Blais
Strategy/Planning	Pascal Routhier
Müşteri Süpervizörü	Alexe Dupont
Müşteri Direktörü	Alex Lefebvre
Prodüksiyon Şirketi	Nova Film
Yönetmen	David Poulin
Prodüksiyon	Alexis Dubosc
Medya Ajansı	Touché! phd
Creative Tech	Cortex Studio
Prodüksiyon Şirketi	NovaFilm
Görüntü Yönetmeni	Maxime Valsan