| Başlık | The Sobering Report |
| Haftanın | Rethink Communications Inc. |
| Kampanya | The Sobering Report |
| Reklamcı | Arrive Alive |
| Marka | Arrive Alive |
| İlk Yayınlanma Tarihi | 2018 |
| Sektör | Public Safety, Health & Hygiene |
| felsefe | Arrive Alive wanted people to experience how any intoxication exponentially increases your risk of crashing, especially when drugs and alcohol are combined. And with marijuana legalization, it’s only getting worse. Introducing “The Sobering Report”, an annual report that becomes more impaired the more you scroll, emulating the symptoms of combined intoxication. Users could choose to read the report clearly by pressing “view sober” demonstrating that the safest way to drive is 100% sober. |
| Medya Türü | Annual Report |
| Yaratıcı Yönetmen | Hans Thiessen |
| Yaratıcı Yönetmen | Chris Staples |
| Yaratıcı Yönetmen | Ian Grais |
| Writer | Andrew Chhour |
| Designer | Jake Lim |
| Producer | Todd Harrison |
| Developer | Brad Stapleton |
| Developer | Ken Malley |
| Strategist | Sean McDonald |
| Account Director | Sarah Riedlinger |
| Account Executive | Hannah Jordan |
More Work
SEE ALLLiving Stories by Penguin Random House Canada
- MARKA:
- Penguin Random House Canada
- HAFTANIN:
- Rethink Communications Inc.
A Little Taste Of Hell
- MARKA:
- Philadelphia Cream Cheese
- HAFTANIN:
- Rethink Communications Inc.
Ability Signs
- MARKA:
- Decathlon
- HAFTANIN:
- Rethink Communications Inc.
Ability Signs
- MARKA:
- Decathlon
- HAFTANIN:
- Rethink Communications Inc.
Ability Signs (Board)
- MARKA:
- Decathlon
- HAFTANIN:
- Rethink Communications Inc.
Decathlon Ability Signs
- MARKA:
- Decathlon
- HAFTANIN:
- Rethink Communications Inc.