| Başlık | Ghoul-Aid - Haunted House |
| Haftanın | VaynerMedia |
| Kampanya | Ghoul-Aid |
| Reklamcı | Kraft Heinz |
| Marka | Kool-Aid |
| İlk Yayınlanma Tarihi | 2019 / 10 |
| Sektör | Fruit Juices & Drinks |
| hikaye | To bring back the limited time only 'Ghoul Aid' for Halloween this year, Kool-Aid has released a fun (and very spooky) spot to haunt viewers across the internet this week. Known for crashing cultural moments, the Kool-Aid Man has been hiding in a haunted house ready to scare incomers just in time for Halloween. While Kool-Aid’s brand content tends to fall more in line with lighthearted positivity, this spot is an unexpected twist of a spooky narrative that ends with Kool-Aid Man bringing the unapologetic fun to the scene, and some Ghoul-Aid Jammers! |
| Medya Türü | İnteraktif |
| Süre | |
| Brand Manager | Rachel Drof |
| Associate Brand Manager | Tess Abraham |
| Associate Brand Manager, Marketing | Eileen Suh |
| Social Media Manager | Maya McDonald |
| Prodüksiyon Şirketi | Vaynerproductions |
| Grup Yaratıcı Direktörü | Mike Pierantozzi |
| Yaratıcı Yönetmen Ortağı | Didima Arrieta |
| Yaratıcı Yönetmen Ortağı | Daniel Ahern |
| Reklam Yazarı | Matt Fusaro |
| Reklam Yazarı | Becca Weisz |
| Sanat Yönetmeni | Sam Woolley |
| EVP | Nick Miaritis |
| Vice President (VP) | Ryan Martin |
| Müşteri Direktörü | David Argov |
| Senior Account Executive | Christian Nuñez |
| Proje Sorumlusu | Hannah Welch |
| Ajans Prodüktörü | Jesse Hughes |
| Yönetmen | Dante Crisafulli |
| Editor / Colorist / Sound Designer | Wheaton Simis |
| VP, Integrated Strategy | Georgina Ramamurthy |
| Director, Integrated Strategy | Hayley Grant |
| Associate Integrated Strategy | Ramya Rajpurohit |
| Director Paid Media | Christina Blankenship |
| Manager, Paid Media | Will Taylor |
| Senior Media Analyst, Paid Media | Vera Masterson |
| Media Analyst, Paid Media | Stephanie Tejada |
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