| Başlık | Poosters |
| Haftanın | J. Walter Thompson Brazil |
| Kampanya | Poosters |
| Reklamcı | Bayer HealthCare LLC |
| Marka | Bepantol Baby |
| Posted | Kasım 2017 |
| Sektör | Baby Hygiene |
| felsefe | Bepanthen Baby, the diaper rash creme from Bayer, is essential when it's time to change the baby's diaper, helping to take care of the skin. And as everyone knows, babies pee and poo in the most unexpected places. However, many of these places are not clean or safe for changing diapers. And so parents need to improvise. To resolve this problem, we created Poosters. The first OOH posters that become diaper changers and protect babies from unsanitary places. We created a dispenser with special sheets that were made with anti-allergenic paper and ink, and we distributed them at strategic points around the city of São Paulo. To use them, parents just had to pull a sheet and use it as a base for changing the baby. The posters' illustrations, in combination with the babies on top, created unique, unrepeatable characters, inviting the parents to take a photo and post it on social networks. |
| Medya Türü | Television |
| Süre | |
| Prodüksiyon Şirketi | Landia |
| Post-Production Company | Landia |
| Corporate Name of Client | Bayer |
| Medya Planlama | Camila Bertoli |
| Medya Planlama | João Dabbur |
| Medya Planlama | Stella Lopes |
| Medya Planlama | Igor Andrade |
| Medya Planlama | Juliana Magalhães |
| Medya Planlama | Bruno Zaza |
| Medya Planlama | Larissa Isabelle |
| Medya Planlama | Livia Sakai |
| Yaratıcı Ajans Başkanı | Ricardo John |
| Yaratıcı Ajans Başkanı | Rodrigo Grau |
| Yaratıcı Yönetmen | HUMBERTO Fernandez |
| Creative Director | Gustavo de Lacerd |
| Creative Director | Nacho Mendiola |
| Reklam Yazarı | Breno Ferreira |
| Reklam Yazarı | Nacho Mendiola |
| Reklam Yazarı | Felipe Ribeiro |
| Sanat Yönetmeni | Ricardo Barros |
| Sanat Yönetmeni | Gustavo de Lacerda |
| Sanat Yönetmeni | Erico Braga |
| Agency Producer | Marisa Toledo |
| Agency Producer | Caroline Florentino |
| Agency Planner | Bertrand Cocallemen |
| Agency Planner | Stella Pirani |
| Agency Planner | Renato Duo |
| Director | Del Reginato |
| Director | Clara and Bia |
| Prodüksiyon Sorumlusu | Carol Dantas |
| Prodüksiyon Sorumlusu | Sebastian Hall |
| Post-Production Company | Marla Sao Paulo |
| Designer | Rodrigo Maia |
| Grafik Tasarım | Flavio Colella |
| Fotoğrafçı | Gito Fernandez |
| Illustration Company | Estúdio Pum Sao Paulo |
| İlustratör | Estúdio Pum |
| Music Production Company | Punch Audio Sao Paulo |
| Music Producer | Mariano Alvarez |
More Work
SEE ALLPooster
- MARKA:
- Bayer - Bepanthen
- HAFTANIN:
- J. Walter Thompson Brazil