| Başlık | World's Smartest Radio Spot |
| Haftanın | Publicis Emil |
| Kampanya | World's Smartest Radio Spot |
| Reklamcı | Mercedes-Benz |
| Marka | smart |
| Posted | Aralık 2020 |
| Sektör | Compact & Small Cars |
| hikaye | When it comes to radio ads, automobile sales campaigns dominate the block most of the time. Therefore, it’s not easy to get attention from the mass audience.So we decided to use the radio block in a smart and a tiny way. We made a tiny and smart radio ad that fits everywhere. Just like smart… And we parked this 0.84-second long ad between other car ads.With The World’s Smartest Radio Spot, we uniquely visualized our product promise tininess. |
| Sorun | People usually can’t differ a radio spot from others or they can’t remember what those ads say at all. To make a difference and get everyone’s attention, we wanted to make a radio ad that reflects the main feature of our brand: Tinyness.Smart presents: World's Smartest Radio Spot |
| Medya Türü | Radio |
| Reklam Sorumlusu | Emre Kurt |
| Reklam Sorumlusu | Deniz Aysel |
| Reklam Sorumlusu | Mine Gulen Alioglu |
| Reklam Sorumlusu | Ercan Akkaya |
| Reklam Yazarı | Emre Gulver |
| Müşteri Süpervizörü | Muge Yildirim |
| Müşteri Temsilcisi | Berna Tasci |
| Content | Serra Tomurcuk |
| Community Manager | Serra Tomurcuk |
| Proje Sorumlusu | Mert Yenici |
| Prodüktör | Sevinç Öktem |
| Ajans Prodüktörü | Hikmet Helvaci |
More Work
SEE ALLRoad to Istanbul
- MARKA:
- Turkish Airlines
- HAFTANIN:
- Publicis Istanbul
Speed Limited Radio Spots (Case Fim)
- MARKA:
- Mercedes A-Class
- HAFTANIN:
- Publicis Emil
A chair that can save lives: Heimlich
- MARKA:
- Hamm Design
- HAFTANIN:
- Leo Burnett Istanbul
A Long Awaited Reunion
- MARKA:
- UNICEF Türkiye
- HAFTANIN:
- 4129Grey