| Başlık | The Bottom 100 |
| Haftanın | Havas Sydney |
| Kampanya | The Bottom 100 |
| Reklamcı | FFP |
| Marka | The Fund for Peace |
| İlk Yayınlanma Tarihi | 2016 / 12 |
| Sektör | Institutional/Public Interest/Non-Profit Org. |
| felsefe | This whole campaign was designed to shift the conversation from the world’s richest to the world’s poorest. The Bottom 100 was created to tell the stories of those on the other end of the world’s rich lists, to put a human face to the millions displaced by conflict and persecution. This campaign told these 100 stories around the world, engaging audiences through social, digital, out of home and printed media, events and PR. |
| Sonuç | The campaign was planned to launch through PR, generating global exposure through earned media, and across multiple digital, social, outdoor and printed channels. |
| Medya Türü | Television |
| Süre | |
| Yaratıcı Yönetmen | Stuart Turner |
| Yaratıcı Yönetmen | Seamus Higgins |
| Yaratıcı Yönetmen | Tim Green |
| Reklam Yazarı | Kevin Masters |
| Reklam Yazarı | Jeremy Vernon |
| Reklam Yazarı | Joe Ranallo |
| Sanat Yönetmeni | Jeremy Hogg |
| Sanat Yönetmeni | Tom Twiby |
| Head of Design | Darren Cole |
| Designer | Nic Adamovich |
| Client Business Sector | Alex Ball |
| Müşteri Temsilcisi | Maggie de Goede |
| Print Lead | Thea Clausen |
| Designer | Alex Dale |
| Designer | Nina Troeger |
| Designer | Michael Macgregor |
| Designer | Dylan Reid |
| Designer | Serlina Wong |
| Designer | Michele Wo |
| Studio Artist | Jonathan Wilson |
| Studio Artist | Pip Snelling |
| Developer (Front and Back) | Shannon Hochkins |
| Developer (Front and Back) | Le Pradeep |
| Developer (Front and Back) | Trevor Ko |
| Developer (Front and Back) | Brendan Betheldo |
| Developer (Front and Back) | Alec Pirillo |
| Social Content | Mark McKissock |
| Social Content | Edwin Concubierta |
| Head of Experience | Adam Shutler |
| Digital Producer | Peter Segerer |
| Digital Producer | Megan Evans |
| Tech Lead | Yoann Bernex |
| Tech Lead | Thao Mcavoy |
| Tech Lead | Matt Watson |
| Director | Yoann Bernex |
| Director | Thao Mcavoy |
| Director | Matt Watson |
| Tester | Brad Bevan |
| Trading Manager | Melanie Colwell |
| Chief Executive Officer (CEO) | James Wright |
| Head of Consumer | Adam Freedman |
| Müşteri Temsilcisi | Jackie Holt |
| Müşteri Temsilcisi | Andrea Philips |
| Müşteri Temsilcisi | Simone Mckay |
| Prodüktör | Sam Perry |
| Producer | Kana Phung |
| Editor | Beau Simmons |
| Retoucher | Steve York |
| Stylist | Janai Anselmi |
| Executive Director | J.J. Messner |
More Work
SEE ALLWorld-first eco-pledge stamped in all visitor’s passports
- MARKA:
- Palau Legacy Project
- HAFTANIN:
- Host Havas
Thick
- MARKA:
- The Fund for Peace
- HAFTANIN:
- Havas Sydney
Patrick
- MARKA:
- The Fund for Peace
- HAFTANIN:
- Havas Sydney
Anonymous
- MARKA:
- The Fund for Peace
- HAFTANIN:
- Havas Sydney
The Bottom 100
- MARKA:
- The Fund for Peace
- HAFTANIN:
- Havas Sydney
Palau Pledge
- MARKA:
- Palau Legacy Project
- HAFTANIN:
- Host Havas