Başlık | The World’s Shortest Test Drive |
Haftanın | David&Goliath |
Kampanya | The World’s Shortest Test Drive |
Reklamcı | Kia Motors |
Marka | Kia Sorento |
İlk Yayınlanma Tarihi | 2019 / 10 |
Sektör | Four Wheel Drive, SUV(Sports Utility Vehicle) |
felsefe | How many features of the 2019 Sorento can you showcase in just over 300 feet? The answer lies in the latest spot by Kia Motors America (KMA) which demonstrates 17 features on a 335-foot straightaway in 22-seconds flat, making it the shortest test drive ever. In the spot, titled “The World’s Shortest Test Drive,” KMA leverages the ever-dwindling attention spans of consumers by turning the typical test drive on its head and challenging the usual car features ad by literally packing the most innovative and desired features into it. Because life’s too short for boring test drives. The latest creative entry to bear Kia’s new brand positioning Give It Everything, “The World’s Shortest Test Drive,” illustrates how Kia gives it everything by putting the Sorento through its paces, showcasing many available features. |
Medya Türü | Television |
Süre | |
Founder / Chairman | David Angelo |
President | Yumi Prentice |
Yaratıcı Yönetmen | Mark Koelfgen |
Group Creative Director/Art Director | John O'Hea |
Group Creative Director/Copywriter | Steve Clarke |
Reklam Yazarı | Caleb Nyberg |
Sanat Yönetmeni | Peter Watson |
Managing Director of Broadcast Production | Paul Albanese |
Business Affairs Director | Natasha Royzina |
Associate Business Affairs Manager | Amy Santana |
Communication Planner | Natalie Gomez |
Associate Director of Project Management | Genie Lara |
Proje Sorumlusu | Paul Stephens |
Creative Resource Manager | Nina Pena |
Yönetici Direktör | Jeff Moohr |
Müşteri Direktörü | Jay Mattingly |
Management Supervisor | Kylie Lemasters |
Account Executive Assistant | Salim Collins |
Account Coordinator | Nick Janner |
Product Information Manager | Mark McNaul |
Managing Director, Integrated Production | Peter Bassett |
Executive Digital Producer | Justine Kleeman |
Digital Producer | Genevieve Shah |
Management Supervisor, Digital | Sarah Masket |
Digital Account Executive | Gabriella Mourad |
Prodüksiyon Şirketi | Spinach LA |
Yönetmen | Julian Smith |
Managing Director/Executive Producer | Adam Bright |
Prodüksiyon Sorumlusu | Jonathan Carpio |
Prodüktör | Stan Sawicki |
Görüntü Yönetmeni | Julian Smith |
Editör | Adam Bright |
Editorial Executive Producer | Jonathan Carpio |