Başlık | AWESOME is for Everyone |
Haftanın | Wieden + Kennedy Amsterdam |
Kampanya | AWESOME is for Everyone |
Reklamcı | Samsung |
Marka | Samsung Galaxy A |
İlk Yayınlanma Tarihi | 2019 / 12 |
Sektör | Mobile Telephones & tablets |
felsefe | Musical elements were used as the vehicle to help communicate AWESOME is for Everyone’s key messages - which in this case were the product benefits. The entire campaign was geared around authenticity and simplicity and the music was no exception. An unapologetically direct approach resulted in the simple lyrics. The production of the music was untraditional in the fact that it was created all in-house with the creative team. |
Medya Türü | İnteraktif |
Süre | |
Yaratıcı Yönetmen | Mark Bernath |
Yaratıcı Yönetmen | Eric Quennoy |
Yaratıcı Yönetmen | Caleb Al-Jorani |
Yaratıcı Yönetmen | Bern Hunter |
Sanat Yönetmeni | Anyaa Dev |
Reklam Yazarı | Chris Taylor |
Group Account Director | David Newsome |