| Başlık | Who's the hero behind the mask? (FB) |
| Haftanın | IPNY, Inc. |
| Kampanya | Who's the hero behind the mask? |
| Reklamcı | Dana-Farber Brigham Cancer Center |
| Marka | Dana-Farber Cancer Institute |
| İlk Yayınlanma Tarihi | 2020 / 5 |
| Sektör | Hospitals, Healthcare facilities & Medical Services |
| hikaye | The initiative was designed by Dana-Farber and IPNY to celebrate all Dana-Farber frontliners via social media channels. Open to the general public as well as the extended Dana-Farber family, this effort invites participants to post images and notes on their Facebook, Instagram, Twitter or LinkedIn feeds using the hashtag #MyDanaFarberHero giving shout outs to both specific Dana-Farber employees and frontliners in general. Dana-Farber is featuring these heroes and reposting/retweeting community posts as part of an ongoing campaign on their social media, Institute wide email bulletins, and on their COVID-19 resource center web site page. Community posts are aggregated using the #MyDanaFarberHero hashtag on the web page and shared with the front liners. |
| Medya Türü | Social Media |
| Chief Creative Partner | Bruce Lee |
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