Liz Stull
Strateji Planlamacı at Leo Burnett Israel
Bnei Brak, Israel
BaşlıkNot Everything is a Crisis
Haftanın
Kampanya Not Everything is a Crisis
Reklamcı Samsung Mobile
Marka Samsung Galaxy Note9
İlk Yayınlanma Tarihi 2018 / 9
Sektör Mobile Telephones & tablets
felsefe ou’re probably familiar with the situation – you’re at work, in the middle of your day and suddenly your battery dies on you – right when you need it most. Exactly when that new client you’ve been chasing for weeks said he’d get back to you. Within seconds you go into full blown crisis mode, scourging the office corridors in search of a charger to save your life (and possibly your career).

But let’s face it, running out of juice for your cell phone hardly qualifies as a crisis. A syndrome of our modern day lifestyle, the word ‘crisis’ has come to embody our increasing dependence on our mobile devices for just about everything. As a result, the word ‘crisis’ has probably become one of the most acutely misappropriated words of our times - a fact you’ll discover when you watch our Samsung Galaxy Note9 new commercial.
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