Başlık Changing the game
Haftanın
McCann New York
Kampanya
Changing the game
Reklamcı
Microsoft XBOX
Marka
XBOX
İlk Yayınlanma Tarihi
2019
Sektör Consumer Electronics & Audio-Visual
hikaye As the brand is committed to empowering everyone to achieve more, Microsoft designed the Xbox Adaptive Controller for gamers with limited mobility. With features like a row of 19 ports that connect to external switches, buttons, mounts, and joysticks, it is customizable to make gaming more accessible to all. The disabled community has a saying: “Nothing about us, without us.” So the agency collaborated with the community to create packaging as accessible as the product it holds.
Medya Türü
İnteraktif
Süre 131 seconds
Ses Prodüksiyonu
Sonic Union
Production Company
Hungry Man
Corporate Vice President of Brand
Kathleen Hall
GM, Global Advertising
Deanna Singleton
Director, Global Advertising
Stacey Terrien
Reklam Sorumlusu
Ron Schott
Reklam Sorumlusu
Hannah Westing
Reklam Sorumlusu
Jenny Leahy
Reklam Sorumlusu
Veronica Mao
Reklam Sorumlusu
James Shields
Brand Manager
Craig McNary
Yaratıcı Ajans Başkanı
Sean Bryan
Yaratıcı Yönetmen
David Banta
Yaratıcı Yönetmen Ortağı
Will Montgomery
Yaratıcı Yönetmen Ortağı
Martha West
Senior Art Director
Julie Koong
Reklam Yazarı
David Cappolino
Creative technologist
Alicia Foor
Business Leader
Kevin Nelson
Executive Account Director
Tina Galley
SVP, group account director
Rosemary Calderone
Müşteri Direktörü
Pat Six
Müşteri Süpervizörü
Kyle Ross
Chief Communications Officer
Jeremy Miller
EVP Global Strategy Director
Joanna Schwab
SVP, Group Strategy Director
Eldad Heilweil
Director of Social Strategy
Jordan Berger
Head of Integrated Production
Carolyn Johnson
Prodüktör
Rebecca Magner
SVP Director of project Management
Stella Warkman
Proje Sorumlusu
Jessica Jacobson
SVP Executive Music Producer
Eric Johnson
Music Business Manager
Sam Belkin
Business Manager
David Halberstadt
Yönetmen
Bryan Buckley
2nd Unit Director
Alex Gorosh
Prodüksiyon Sorumlusu
Mino Jarjoura
Prodüksiyon Sorumlusu
Caleb Dewart
Prodüksiyon Sorumlusu
Kevin Byrne
Prodüksiyon Sorumlusu
Dan Duffy
Prodüktör
Matt Lefebvre
Associate Producer
Peter Bunstein
Assistant Director
Pierre Cailliarec
DP
Scott Henriksen
Editing Şirketi
Rock Paper Scissors NY
Editör
Damion Clayton
Assistant Editor
Alexandra Debricon
Managing Editor
Eve Kornblum
Editorial Producer
Lisa Barnable
Craft, Editor
Mike Distelkamp
Craft, EP
Karen Hennegan
Craft, Producer
Lane Karas
Craft, Producer
Michael Berkman
Craft, Producer
Russell Greene
Craft, Assistant Editor
John Gerardi
Craft, Color
Benny Karas
Craft, Flame Artist
David Sullivan
Craft, Audio Mix
Brian Losch
Flame Producer
Barbara Kontarovich
Flame Artist
Edward Reina
Flame Assistant
Sydney Botie
Renklendirme
Sofie Borup
Müzik Şirketi
JSM Music
Kompositör
Joel Simon
Kompositör
Jason Krebs
Executive Music Producer
Jeff Fiorello
Sound Engineer
Michael Marinelli
Ses Prodüktörü
Justine Cortale