Windows - "Microsoft TV Commercial"

m:united/McCann

m:united/McCann New York, United States

14879

Marka: Windows
Ülke: United States

Reklamcı: Microsoft

Başlık	Microsoft TV Commercial
Haftanın	m:united/McCann
Kampanya	3D Holiday
Reklamcı	Microsoft
Marka	Windows
İlk Yayınlanma Tarihi	2017 / 12
Sektör	Consumer Electronics & Audio-Visual
felsefe	Microsoft’s new spot, 3D Holiday, is an animated story about the power of creativity, kindness and inclusion. The spot tells the story of a young girl who goes on an imaginary 3D adventure through space where she and “Gabe the Yeti” encounter various characters who need a little love and support—which they and their friends readily provide—culminating in a holiday celebration for all. A magical transition then takes us from the stars to a live action scene where we see the hero of our story, Sasha, on her Surface Book imagining the whole story. The spot encourages everyone to use their creativity to create a better, more inclusive world and gives a nod to the holiday season as a time for compassion and coming together. The majority of the characters in the ad were inspired by those available on Remix 3D, a Microsoft library and community site for sharing and evolving creations made with Paint 3D or other 3D programs.
Medya Türü	Television & Cinema
Süre	60 seconds
VFX	MPC NY
Post Prodüksiyon	MPC LA
Marketing Manager	Hannah Westing
Marketing Manager	Danna Brokaw (Global)
Global Brand Marketing	Dawn Novak
General Manager	Deana Singleton
Director	Jenny Leahy
Brand Manager	Kathleen Hall
Sanat Yönetmeni	Alberto Cerriteno (Windows Next)
3D Supervisor	Chris Bernier
2D Animation and Compositing	Tobey Lindback (Lead)
SR Social Strategist	Jordan Berger
Producer	Mel Senecal
Designer	Andre DeCastro
Proje Sorumlusu	Jessica Jacobson
Project Director	Stella Warkman
Producer	Monique Fitzpatrick
President	John Dunleavy
Music Producer	Eric Johnson
Music Producer	Sam Belkin (associate)
Managing Director	Kevin Nelson
Head of Integrated Production	Aaron Kovan
Group Strategy Director	Todd Sussman
SVP, group account director	Darla Price
SVP, group account director	Sarah Keiber
Global Strategy Director	Michelle Kiely
Founder	Andrew Panay Founder Blk Ops
Executive Creative Director	Daniela Vojta (EVP)
Executive Creative Director	Susan Young
Digital Producer	Sean Flanigan
Digital Producer	Charlotte Popper
Creative technologist	Alicia Foor
Yaratıcı Yönetmen	Todd Brown
Yaratıcı Yönetmen	Dan Kim
Reklam Yazarı	Elina Rudkovskaya
Chief Creative Operations Officer	Brian Klugman CCO Blk Ops
Müşteri Süpervizörü	Ellie Choi
Müşteri Süpervizörü	Molly Raker
Müşteri Direktörü	Tina Galley (Exec)
Müşteri Direktörü	Pat Six
Medya Ajansı	Carat
Sound Mix and Design	Heard City
Editör	Ethan Simmons
Editör	Catherine Gionfriddo
VFX Supervisor	Rob Hodgson
Producer	Katie Buckley
Producer	Matthew Loranger
Colourist	Adrian Seery
Prodüksiyon Şirketi	The Director’s Bureau
Managing Director	Camila de Biaggi
Head of Production	Brendan Kahn
Animation Director	Marc Smith & MPC Creative
Yaratıcı Ajans Başkanı	Tom Murphy