| Başlık | Leaders are Trained not Born |
| Haftanın | Amélie Company |
| Kampanya | Ride Wise |
| Reklamcı | The Colorado Department of Transportation |
| Marka | CDOT - Motorcycle Operator Safety Training |
| İlk Yayınlanma Tarihi | 2017 / 5 |
| Sektör | Road Safety |
| Slogan | Leaders are Trained not Born |
| hikaye | While training is considered a requisite to greatness in virtually every serious pursuit, it is a non-priority for most motorcyclists. Even as crashes and fatalities continue to escalate, riders still stubbornly insist that the only way to get better at riding is to get on the bike and go. To change riders’ attitudes towards training, we wanted to assert that “good enough” is decidedly “not great.” We used pinstriping – a popular artistic form amongst motorcycle enthusiasts – to equate hands-on training to greatness, and pushed riders to consider that while the road can be an avenue to personal freedom, it is also an unforgiving arena that commands the respect and commitment of those who mean to rule it. |
| Medya Türü | |
| Yaratıcı Yönetmen Ortağı | Eric Hines |
| Sanat Yönetmeni | Chelsea Anderson |
| Sanat Yönetmeni | Jennie Jarzabek |
| Reklam Yazarı | Cecil Bozard |
| Reklam Yazarı | Rachel Edwards |
| Prodüktör | Todd Fisher |
| Yaratıcı Ajans Başkanı | Pat Feehery |
| Senior Account Executive | Josh Opat |
| Müşteri Temsilcisi | Cari Stubbs |
| Müşteri Direktörü | Mackie Clonts |
More Work
SEE ALLStay Seen: Pedestrian Stunt
- MARKA:
- The Colorado Department of Transportation CDOT
- HAFTANIN:
- Amélie Company
Train to Rule the Road
- MARKA:
- CDOT - Motorcycle Operator Safety Training
- HAFTANIN:
- Amélie Company
There is NO Second Place
- MARKA:
- CDOT - Motorcycle Operator Safety Training
- HAFTANIN:
- Amélie Company
Condition for Every Condition
- MARKA:
- CDOT - Motorcycle Operator Safety Training
- HAFTANIN:
- Amélie Company