Tierschutzverein München - "Adoptify "

Serviceplan Campaign X München, Germany

Ödüller

7814

Bu reklam ACT Sorumlu Koleksiyonun bir bölümüdür.

Marka: Tierschutzverein München
Ülke: Germany

Reklamcı: Tierschutzverein München e.V.

Başlık	Adoptify
Brief	Nothing ties bonds together like music. So when a study of the University of Glasgow said that dogs have individual tastes in music – just like people – we felt inspired to initiate a new way of adopting shelter dogs: We teamed up with the music streaming service Spotify to create „Adoptify“, matching shelter dogs with potential owners based on their musical tastes. How? While users were listening to their favourite music on Spotify, video banners suggested them dogs whose taste in music matched their own. Within one week, all featured dogs were adopted. Animal shelters between Berlin and Bogota want to adapt the campaign. And Adoptify created so much buzz that shelter dogs all over the world have better chances to find a new home – and someone that shares their love for music.
Haftanın	Serviceplan Campaign X
Kampanya	Adoptify
Reklamcı	Tierschutzverein München e.V.
Marka	Tierschutzverein München
Posted	Ocak 2019
Sektör	Animal Rights/Safety/Adoption
hikaye	Adoptify matches shelter dogs and potential owners with the same musical tastes on Spotify.
Medya Türü	İnteraktif
Prodüksiyon Şirketi	Neverest GmbH & Co. KG
Global Chief Creative Officer	Alexander Schill
Creative Managing Partner Germany	Matthias Harbeck
Managing Creative Director	Hans-Peter Sporer
Yaratıcı Yönetmen	Luitgard Hagl
Reklam Yazarı	Kornelia Szatko
Sanat Yönetmeni	Michael Lux
Reklam Yazarı	Leon Morelli
Müşteri Direktörü	Konstanze Kliesch
Teknik Direktör	Felix Koschmidder
Teknik Direktör	Heinrich Plener
Yönetmen	Luis de Maia
Prodüksiyon Sorumlusu	Maggy Fischer
Prodüksiyon Sorumlusu	Annett Gruenbeck
Prodüksiyon Sorumlusu	Maik Schmidt
Prodüksiyon Şirketi Prodüktör	Nicole Ostermeier
Prodüksiyon Şirketi Prodüktör	Junior Creative Producer
	Saskia Diers
Editör	Janine Meyer
Editör	Petra Scherer