| Başlık | Big Picture |
| Haftanın | Tugboat |
| Kampanya | Solution for you |
| Reklamcı | Fuji Xerox Co. |
| Marka | Fuji Xerox |
| İlk Yayınlanma Tarihi | 2012 / 11 |
| Sektör | Business Computers, Workstations & Servers |
| hikaye | Communication: The communication aims to symbolize a partnership of customer and the brand in unique situation that the target can relate to. It aims to establish image of the partnership for successful performance.Our answer to b-to-b communication is to make it b-to-c. After all, all decision makers, the main target, are individual businessman or woman at the end.This is one of the 3rd film series from the “Solution for you” campaign. |
| felsefe | “Wouldn’t it be cool to prevent a conflict with a power of idea? Something we all can have a think of today.” comments Taku Tada, Creative Director & Copy Writer of TUGBOAT who led the execution. |
| Sorun | Background:This campaign was developed for Fuji Xerox, a hub of Xerox operation in Asia-Pacific.http://www.fujixerox.com/eng/ Fuji Xerox's service is to support corporation/people to enhance their business performance. |
| Medya Türü | Television |
| Yönetmen | KOSAI |
| Yaratıcı Yönetmen | Taku Tada |
| Yaratıcı Yönetmen | Yasumichi Oka |
| Prodüksiyon Şirketi | Tohokushinsha Film Corporation |
| Prodüktör | Takashi Aso |
| Prodüktör | Marc Bedia |
| Prodüktör | Pere Cavanilas |
| Prodüktör | Hiroazu Hori |
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