Lifebuoy - "I am a little girl"

Grey Karachi, Pakistan

4737

Marka: Lifebuoy
Ülke: Pakistan

Reklamcı: Unilever

Başlık	I am a little girl
Başlık (ana dil)	Mein Choti Si Aik Ladki Hoon
Haftanın	Grey
Kampanya	I am a little girl
Reklamcı	Unilever
Marka	Lifebuoy
İlk Yayınlanma Tarihi	2022 / 3
Sektör	Shampoos & Conditioners
felsefe	Lifebuoy Shampoo has always championed the cause of girl child education, and the importance of reinforcing the support that allows our little girls to dream gets greater every day. We took an important and monumental step forward. Taking an age old poem, we got the ever-inspiring Zehra Nigah to rewrite it from the excited gaze of a little girl. Showing her question why she should be held back, question do her dreams not have a right to be represented? With the support and partnership of the Government of Pakistan and the School Education Department of the Government of Punjab the full poem, penned by Zehra Nigah will now be included into textbooks. This is just the beginning. To be able to drive change at the grassroots is a dream for us, and we could not be any prouder of Lifebuoy Shampoo to pick up this mantle for all the little girls of Pakistan.
Medya Türü	İnteraktif
Süre	71 seconds
Chief Executive Officer (CEO)	Sara Koraishy
Yaratıcı Yönetmen	Yawar Iqbal
Chief Communications & PR Officer	Huma Qureshi
Direktör	Nadir Zia
Senior Account Manager	Mushtaq Abdullah
Yaratıcı Grup Başkanı	Mehr Hamid
Creative Manager	Iman Abro
Creative Manager	Gulrukh Rizvi
Social Media Manager	Laila Rizvi
Social Media Manager	Maheen Lodhi
Yaratıcı Yönetmen	Saad Saif
Consultant	Ziyad Broker
Consultant	Zeina Broker
Şarkı Sözü Yazarı	Zeb Bangash
Reklam Sorumlusu	Asima Haq
Reklam Sorumlusu	Zaeem Azhar Khan
Reklam Sorumlusu	Faizan Zaheer
Reklam Sorumlusu	Marium Khan