| Başlık | The High West Whiskey Prairie Dash 1 |
| Haftanın | MullenLowe Los Angeles |
| Kampanya | The High West Whiskey Prairie Dash |
| Reklamcı | High West Distillery |
| Marka | High West Whiskey |
| İlk Yayınlanma Tarihi | 2021 / 6 |
| Sektör | Spirits, Fortified Wines |
| felsefe | This National Great Outdoors Month, High West Whiskey invites consumers on a wild mobile gaming Western adventure, The High West Whiskey Prairie Dash. Inspired by the hand-painted pronghorn labeling High West’s American Prairie Bourbon, the team at MullenLowe Los Angeles cast this iconic prairie animal as the game’s hero for a reason. As Utah’s first legal distillery since Prohibition, High West has proudly taken up their mantle as pioneers of Western whiskey, which for them, includes a responsibility as stewards of the land. By playing The High West Whiskey Prairie Dash, consumers can explore the prairie, donate to conservation efforts, and maybe even win a real life trip to the West. To score points in The High West Whiskey Prairie Dash, players roam the gorgeously rendered range with four simple objectives: duck under the landowners’ fences, clear obstacles littering your path, and dodge the bison herds that share the land, all to help your pronghorn dash at 61 miles per hour, its actual top speed as North America’s fastest land mammal. The game’s details vividly bring the pronghorn and prairie to life in hopes you’ll keep playing for a bigger cause. High West will donate $1 up to once per week per dasher (up to $50,000) to the American Prairie Reserve in their efforts to conserve the wide open spaces of the North American West. And in case you needed more motivation, the higher you score in The High West Whiskey Prairie Dash, the more sweepstakes entries you earn for a chance to win a $15,000 trip to Park City, Utah where High West is headquartered. |
| Medya Türü | Integrated Media/360 Activation |
| Daha fazla bilgi | https://race.highwest.com/ |
| Yaratıcı Yönetmen | Carlos Alija |
| Yaratıcı Yönetmen | Laura Sampedro |
| Director of Creative Technology | Martin Pagh Ludvigsen |
| Yaratıcı Yönetmen | Matt Rogers |
| Associate Creative Director, Art | Sean Wright |
| Senior Copywriter | Joy Barnett |
| Junior Art Director | Robin Yeh |
| Junior Copywriter | Ruth Kwan |
| Group Strategy Director | Anna Vlajkovic |
| Associate Director, Social Strategy | Devon Dickson |
| VP Head of Integrated Production | Kate Hildebrant |
| Senior Digital Producer | Van Corsa |
| Content Producer | Nicole Downey |
| Editör | Andrew Mui |
| VP Director of Business Affairs | Davina Turnbull |
| Yönetici Direktör | Javier Passerieu |
| Group Account Director | David McKenzie |
| Müşteri Direktörü | Abby Inman |
| Müşteri Temsilcisi | Shannon Stucke |
| Proje Sorumlusu | Chad Daniel |
| Prodüksiyon Şirketi | Makemepulse |
| Public Relations | Whisper Gallery |
| Medya Ajansı | Horizon Media, Inc. |
| Sweepstakes & Prize Fulfillment | Don Jagoda Associates |
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