| Başlık | Unwanted Gifts |
| Haftanın | WMcCann |
| Kampanya | Unwanted Gifts |
| Reklamcı | The Salvation Army |
| Marka | The Salvation Army |
| İlk Yayınlanma Tarihi | 2018 / 4 |
| Sektör | Institutional/Public Interest/Non-Profit Org. |
| felsefe | A provocative new campaign for The Salvation Army of Brazil uses humor to drive donations instead of the usual emotional, heart-tugging approach. The new campaign, “Unwanted Gifts,” created by the advertising agency WMcCann Brazil, uses colorful and exaggerated illustrations of international politicians, such as Donald Trump and Kim Jong-Un, to show that what may not fit some, may be perfectly useful to others. Print ads feature a Donald Trump figure receiving a Mexican hat and Kim Jong-Un receiving an “I Love NY” T-Shirt. Both ads carry the tagline,“It may not be perfect for you, but it’s perfect for us.” The online film/TV commercial takes a much different narrative but arrives at the same conclusion about unwanted objects having value for the Salvation Army. The bizarrely humorous film features a plaid family in a plaid environment exchanging plaid gifts, but the daughter receives a shocking, polka-dot shirt – perfect for a donation to the Salvation Army. |
| Medya Türü | Television |
| Süre | |
| CCO | Hugo Rodrigues |
| CCO | André Marques |
| Creative Director | Eiji Kozaka |
| Creative Director | Marcelo Conde |
| Creative | Eduardo Ferraz |
| Creative | Gustavo Giorelli |
| Account | Ana Helena Coutinho |
| Account | Vivian Cecchi |
| Account | Vitória Carvalho |
| Account | Andressa Moro |
| Projects | Jaqueline Travaglin |
| Projects | Denise Kotsubo |
| Projects | Priscila Andrade |
| Production | Julia Seligmann |
| Production | Viviane Guedes |
| Production company | Cine Cinematografica |
| Director | La Sangre |
| Director of Photography | Daniel Belinky |
| Art Director | Débora Pascotto |
| Executive production | Raul Doria |
| Executive production | Federico Calabia |
| Editör | Lucas Camara |
| Müşteri Temsilcisi | Victoria Scaff |
| Müşteri Temsilcisi | Leticia Baptista |
| Post Production | Cine X |
| Illustrator | Estúdio Ícone |
| İlustratör | Eduardo Ferraz |
| İlustratör | André Dedos |
| İlustratör | Nervo Coletivo |
| Soundtrack | Cabaret |
| Musical Production | Ângelo Colasanti |
| Sonoplasty | Ângelo Colasanti |
| Bandmaster | Ângelo Colasanti |
| Mixing | Gab Scatolin |
| Account manager | Ingrid Lopes |
| Coordination | Verusca Garcia |
| Coordination | Nicole Bonnet |
| Client approval | Adalberto Malva |
| Client approval | Tiago Mendes |
| Client approval | Karen Suto |
More Work
SEE ALLTrump
- MARKA:
- The Salvation Army
- HAFTANIN:
- WMcCann
Kim Jong-Un
- MARKA:
- The Salvation Army
- HAFTANIN:
- WMcCann