Monica Lewinsky / Anti-Bullying - "In Real Life"

BBDO New York

BBDO New York New York, United States

19134

Bu reklam ACT Sorumlu Koleksiyonun bir bölümüdür.

Marka: Monica Lewinsky / Anti-Bullying
Ülke: United States

Reklamcı: Monica Lewinsky / Anti-Bullying

Başlık	In Real Life
Haftanın	BBDO New York
Kampanya	In Real Life
Reklamcı	Monica Lewinsky / Anti-Bullying
Marka	Monica Lewinsky / Anti-Bullying
Posted	Ocak 2019
Sektör	Institutional/Public Interest/Non-Profit Org.
hikaye	"In Real Life" is an online PSA that sheds light on the disparity between how people act online versus in real life. The PSA featured actors reenacting hateful comments written on social media, on the street. Every time a scenario was reenacted, strangers stepped in to defend those being bullied. Since most social media influencers have experienced cyberbullying, we partnered with them to share their experiences dealing with online bullying and the lack of it when they’re offline. Their personal stories were shared with their followers, along with the PSA, urging them to rethink their actions online and to #ClickWithCompassion.
Medya Türü	Case Study
Sound Company / Music Company	Human
Post Prodüksiyon	The Mill New York
Sanat Yönetmeni	Bianca Guimaraes
Yönetmen	Win Bates
Yaratıcı Yönetmen Ortağı	Roberto Danino
Reklam Yazarı	Roberto Danino
Yaratıcı Yönetmen Ortağı	Bianca Guimaraes
Yaratıcı Ajans Başkanı	David Lubars
Yaratıcı Ajans Başkanı	Greg Hahn
Yaratıcı Yönetmen	Danilo Boer
Yaratıcı Yönetmen	Marcos Kotlhar
Head of Integrated Production	David Rolfe
Prodüksiyon Sorumlusu	Angela Narloch
Music Director	Rani Vaz
Planning Director	Christina Stoddard
Junior Brand Planner	Dexter Blumenthal
Engagement Planning Director	Yin Chung
Communication Planner	James Mullaly
Account Management	Steven Panariello
Account Management	Lindsey Cash
Account Management	Carrie White
Account Management	Nora Stanton
Influencer Manager	Lucy Bennett
Prodüksiyon Şirketi	BBDO Studios
Prodüksiyon Sorumlusu	Persis Koch
Studios Lead	Michael Gentile
Studios Lead	Michael Gentile
Studio Manager	AJ Rowe
Editing Şirketi	WORK Editorial NY
Editör	Adam Witten
Editorial Producer	Jamie Perritt
Kompositör	Andrew Bloch
Mix Company	Heard City
Mixer	Dan Flosdorf
Executive Producer, Mix	Gloria Pitagorsky
Executive Producer, Mix	James Dean Wells
Renkçi	Fergus McCall
Color Producer	Luis Martin
2D Assist	Kyle Zemborain
3D Lead Artist	Corey Brown
PR Agency	Dini Von Mueffling Communications