| Başlık | Disappearing Persons |
| Haftanın | BWM isobar |
| Kampanya | Disappearing Persons |
| Reklamcı | Queensland Police |
| Marka | Queensland Police |
| Posted | Nisan 2018 |
| Sektör | Government & Other Authorities |
| felsefe | The ‘Disappearing Persons’ campaign transformed the way Queensland Police protect missing persons in their vast state. Together with the behaviour change team at Cox Inall Change, BWM Dentsu created a new tool to help Queensland police find missing persons, with the general public playing a vital role. Harnessing the power and impermanence of Snapchat to create fresh urgency around images of missing teenagers. At time of writing, 94% of alerts have assisted in a missing person being found. |
| Medya Türü | Case Study |
| Süre | |
| Yaratıcı Ajans Başkanı | Rob Belgiovane |
| Yaratıcı Yönetmen | Amy Hollier |
| Associate Executive Creative Director | Phil van Bruchem |
| Creative Director | Chris Andrews |
| Reklam Yazarı | Tom Opie |
| Sanat Yönetmeni | Chris Plummer |
| Account Manager | Eleanor Mcleod |
| Account Executive | Ellen Donald |
| Communications Planning Executive | Patrick Bell |
| Digital Planner | Mac Wright |
| Agency Producer | Sonia Mclaverty |
| Film Production Company | Guilty, Melbourne |
| Director | Christopher Tovo |