| hikaye | Campaign Summary : For Those Learning To Speak English, Their Goal Is To Speak English Just As They Do Their Mother Tongue. However, Most English Textbooks Are Filled With Phrases Or Words That Are Irrelevant To Their Daily Needs. That Is Where Eli, The Wearable Language Teacher, Comes In. Eli Is A Small Microphone Device That Can Be Clipped Onto The Collar. Connected To A Smartphone App, It Records And Analyzes Your Daily Conversation In Your Native Language And Generates Personalized English Lessons Just For You. Since The Lessons Are Based On What The User Ordinarily Talks About, The Lesson Contents Are Relevant To The User, From Work-related Terms To Pet Phrases. Eli Has Been Exhibited And Demonstrated On Numerous Occasions Since Its Introduction Of The Prototype. The Development Of Eli Is Underway For Market Launch In The End Of 2018. Our Journey Will Continue As We Plan ForMulti-language Deployment.The Brief : In Japan, People Are Feeling It Is More And More Urgent And Necessary To Master English Because Of Olympic Games Held In Japan In 2020 And Rapid Increase Of Foreign Tourists. For Those Learning To Speak English, Their Goal Is To Speak English Just As They Do Their Mother Tongue. However, Most English Textbooks Are Filled With Phrases Or Words That Are Irrelevant To Their Daily Needs. So, We Wanted To Create A New Style Of Learning English That Is More Efficient And Motivating.The Strategy : We Thought That We Could Create More Efficient And Motivating Style Of Learning English If English Lessons Were Generated Based On What The User Ordinarily Talks About In Their Native Language. And We Found It Is Possible To Make This Idea Happen By Using Technologies Such As Voice Recognition And Automatic Translation.The Execution/the Execution & Craft : We Developed Eli, The Wearable English Teacher. Eli Is A Small Microphone Device That Can Be Clipped Onto The Collar. Connected To A Smartphone App, It Records And Analyzes Your Daily Conversation In Your Native Language And Generates Personalized English Lessons Just For You. Since The Lessons Are Based On What The User Ordinarily Talks About, The Lesson Contents Are Relevant To The User, From Work-related Terms To Pet Phrases.The Result : Eli Has Been Exhibited And Demonstrated On Numerous Occasions Since Its Introduction Of The Prototype. It Has Made Headlines And Quickly Became The Topic Of Conversation On Social Media. The Development Of Eli Is Underway For Market Launch In The End Of 2018. Our Journey Will Continue As We Plan For Multi-language Deployment. |