| Başlık | NXT LVL |
| Haftanın | FCB Canada |
| Kampanya | NXT LVL |
| Reklamcı | BMO |
| Marka | BMO |
| Posted | Kasım 2022 |
| Sektör | Banking, Finance, Law & Insurance |
| hikaye | BMO needed to connect with a generation of potential customers that actively ignores them – gamers. This target is notoriously unreceptive to banks, so showing up authentically was essential. To connect with skeptical and savvy gamers, BMO launched a first-of-its-kind communications platform on the world's number one streaming platform: Twitch. With content that intersected both gaming culture and personal finances, and answering questions and sharing tips on topics like monetizing gaming, homeownership, and budgeting, BMO's NXT LVL helped gamers level up in gaming and finances.By launching a first-of-its-kind communication platform on Twitch, with content that intersects gaming culture and personal finances, BMO changed the gaming community's opinion of what a bank can be and reimagined where and how consumers engage with a bank. All this despite the objections of Twitch, who recommended against a bank creating a Twitch channel. |
| Sorun | The Bank of Montreal (BMO) is a Canadian multinational investment bank and financial services company. |
| Medya Türü | İnteraktif |
| Yaratıcı Ajans Başkanı | Nancy Crimi-Lamanna |
| Yaratıcı Yönetmen | Andrew MacPhee |
| Yaratıcı Yönetmen | Jeremiah McNama |
| Sanat Yönetmeni | Hussein Rumaithi |
| Reklam Yazarı | Patrick Gravel |
| General Manager | Tracy Little |
| Group Account Director | Jessica Lax |
| Integrated Production Director | Maia Spetter |
| Yönetici Direktör | Tim Welsh |
| Chief Strategy Officer | Shelley Brown |
| Strategy Director | Stephanie Gyles |
| UX | Lara Goldsmith |
| Broadcast Producer | Tania Overholt |
| Prodüksiyon Şirketi | Unified Content |
| Prodüksiyon Sorumlusu | Michi Lepik-Stahl |
| Yönetmen | Tom Feiler |
| Görüntü Yönetmeni | TJ Derry |
| Görüntü Yönetmeni | Adam Madrzyk |
| Editör | Peter Miller |
| Yaratıcı Yönetmen | Mike Kotevitch |
| Reklam Yazarı | Caleb McMullen |
| Müşteri Direktörü | Hailey Scott |
| Content Strategy | Daisy Qin |