| Başlık | The Calling |
| Başlık (ana dil) | Que les meilleurs gagnent |
| Haftanın | Buzzman |
| Kampanya | Que les meilleurs gagnent |
| Reklamcı | PMU |
| Marka | PMU |
| İlk Yayınlanma Tarihi | 2019 / 4 |
| Sektör | Lottery & Gambling |
| Slogan | Que les meilleurs gagnent |
| hikaye | French racecourse betting brand PMU invites gamblers to experience the excitement of the race through a spectacular film directed by Matthijs Van Heijningen and produced by 75. It reveals the new slogan "May the best win". The soundscape captures the epic drama of the ultimate horse race. |
| hikaye (ana dil) | Le film TV raconte une épopée, où rien n’est joué d’avance, où tout peut arriver à travers toutes les courses qui ont fait l’histoire. |
| felsefe (ana dil) | signature : « Que les meilleurs gagnent » sonne comme un défi et valorise la sagacité des parieurs. Le film porte l’idée que les courses hippiques sont le sport le plus spectaculaire et les paris hippiques sont les paris sportifs les plus intenses. À tel point que les héros du film ne résistent pas à l’appel de la plus grande course de tous les temps ! |
| Medya Türü | Television |
| Süre | |
| Prodüksiyon Şirketi | Soixante Quinze 75 |
| Business Leader | Cyril Linette |
| Reklam Sorumlusu | Timothée Loizeau |
| Marketing Director | Callegari Gérard |
| Communications Director | Charlotte Pasternak |
| Brand Director | Pascal Drai |
| Reklam Sorumlusu | Sophie Andréani |
| Reklam Sorumlusu | Pierre Vinogradoff |
| Brand Manager | Christel Mulet-Querner |
| Brand Manager | Hélène Brosselin |
| Yaratıcı Yönetmen | Georges Mohammed-Chérif |
| Vice President/Marketing | Thomas Granger |
| Yaratıcı Yönetmen | Louis Audard |
| Yaratıcı Yönetmen | Tristan Daltroff |
| Sanat Yönetmeni | Oswald Yvan |
| Sanat Yönetmeni | Apolline Lemaire |
| Reklam Yazarı | Apolline Lemaire |
| Reklam Yazarı | Oswald Yvan |
| Assistant Director | Florent Kervot |
| Group Chief Creative Officer | Clément Chagnaud |
| Head of Social Media | Loris Bernardini |
| Planning Director | Clément Scherrer |
| Press Relations Manager | Amélie Juillet |
| Press Relations Manager | Paul Redineau |
| Agency TV Producer | Vanessa Barbel |
| TV production assistant | Fany Maupou |
| Ses Prodüksiyonu | THE Sound Production |
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