Vincent Lagadrillière
Music composer & sound designer at Studio Superpose
Paris Area, France, France
BaşlıkKings & Queens
Başlık (ana dil)Kings & Queens (anglais)
Haftanın
Kampanya King & Queen
Reklamcı Playboy Enterprises International, Inc.
Marka Playboy Fragrances
Sektör Perfumes
felsefe The idea was to reverse roles, by testing the fans' seduction skills, via an international activation based on personalized conversations.
felsefe (ana dil) L’idée était d’inverser les rôles en testant les capacités de séductions des fans autour d’une activation conversationnelle, personnalisée et internationale.
Sorun To mark the launch of the King & Queen of the Game perfume, Playboy Fragrances and MNSTR embark on a game of literal seduction with the younger generation.
Sorun (ana dil) A l'occasion du lancement des parfums King & Queen of the Game, Playboy Fragrances et MNSTR se lancent dans un jeu de séduction au sens propre comme au figuré auprès de la jeune génération.
Sonuç  
6 Countries participated in this activation
120 K Interactions with the challenges
21 Million people reached
Sonuç (ana dil)  
6 Pays ont participé à cette activation
120k Interaction sur les challenges
21 Million de personnes touchées
 
Medya Türü Case Study
Süre

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