| Başlık | Miguel |
| Brief | With 1.2 million Germans suffering from Alzheimer’s and 3 million expected by 2050, Alzheimer Research is working feverishly to raise funding for a cure. As Alzheimer’s progresses, facial recognition and memories fade, diminishing relationships and leaving many patients isolated and lonely. Through the eyes of an Alzheimer’s patient, cherished relationships become an unsolvable puzzle made of shuffled memories that fade away piece by piece.
When you suffer from Alzheimer's it's as if your memories, your everyday life and the people around you become a confused jigsaw puzzle.
As Alzheimer’s progresses, facial recognition and memories fade, turning cherished relationships into an unsolvable puzzle. |
| Haftanın |
BBDO Group Germany
|
| Kampanya |
Remember Me
|
| Reklamcı |
Alzheimer Research Initiative
|
| Marka |
Alzheimer Research Initiative
|
| İlk Yayınlanma Tarihi |
2018 / 4
|
| Sektör | Disease Awareness, Support Groups & Associations
|
| Slogan | Piece by piece alzheimer's takes away the memory. Help to win the fight. |
| hikaye | As Alzheimer’s progresses, facial recognition and memories fade, diminishing relationships and leaving many Alzheimer’s patients isolated and lonely. To bring this feeling closer to the general public we created a series of unrecognizable family portraits. Through the eyes of an Alzheimer’s patient, cherished relationships become an unsolvable puzzle made up of shuffled memories that fade away piece by piece. |
| Medya Türü |
Print
|
| Yaratıcı Ajans Başkanı |
Wolfgang Schneider
|
| Creative Managing Director |
Kristoffer Heilemann
|
| Yaratıcı Yönetmen |
Tobias Feige
|
| Yaratıcı Yönetmen |
Daniel Haschtmann
|
| Yaratıcı Yönetmen |
Jacobo Concejo
|
| Yaratıcı Yönetmen |
Sebastian Steller
|
| Sanat Yönetmeni |
Dejan Handjiski
|
| Sanat Yönetmeni |
Martino Monti
|
| Konsept |
Alma Haser
|
| Reklam Yazarı |
Sebastian Steller
|
| Post Prodüksiyon |
Stefan Kranefeld Imaging
|
| Fotoğrafçı |
Stefan Kranefeld
|
| Sanat İşleri Satın Alma Sorumlusu |
Birgit Paulat
|
