Kia - "The World’s First Storytelling Machine"

David&Goliath

David&Goliath El Segundo, United States

23097

Marka: Kia
Ülke: United States

Reklamcı: Kia Motors

Başlık	The World’s First Storytelling Machine
Haftanın	David&Goliath
Kampanya	The World’s First Storytelling Machine
Reklamcı	Kia Motors
Marka	Kia
İlk Yayınlanma Tarihi	2020 / 12
Sektör	Automotive
hikaye	The world is full of stories just waiting to happen. As we approach the New Year, new beginnings bring with it the opportunity to discover fresh, unique stories, on the road or off. You just need the right tool to find them. In the latest creative campaign for Kia Motors by David&Goliath, Kia introduces the all-new 2021 Sorento, a rugged, mid-size SUV that’s much more than just an SUV, it’s the world’s first storytelling machine. A powerful, highly sophisticated tool that helps people discover the stories that are out there, in an era where stories are the ultimate currency. “To say it’s been quite a year is an understatement. With 2020 in our rear view, the New Year is like a blank page waiting for stories to be written. And the completely redesigned Sorento offers the kind of utility and power that can take you to those faraway places to uncover the majesty and unexpected beauty around us and fill the pages with stories yet to be imagined,” said David Angelo, founder and creative chairman of David&Golaith. “It’s a New Year and now, more than ever, we need new, positive, hopeful stories to experience and share, and the possibilities are endless.” The creative campaign is part of Kia’s multi-faceted New Year’s Celebration which began in early December when the all-new Sorento road tripped west to east to deliver the “2021” numerals to Time Square, capturing inspirational stories along the way with National Geographic. The hero spot of the campaign titled “The World’s First Storytelling Machine,” takes the Sorento on a story-generating odyssey: a man in a suit walking along a dusty road carrying a birdcage. A crash-landed astronaut in the middle of nowhere. Someone playing pinball in a dark alley. Or a disco ball sparkling in a forest. Evocative, sensory beats that conjure up a storytelling universe ready to be explored. It ends with the voice-over line: “We didn’t just build another SUV, we built the World’s First Storytelling Machine.” In the second spot titled “Front Row,” a woman takes her new Turbo-Hybrid Sorento (a first for Kia) up to a dramatic mountain outlook where she finds a set of theater seats that have been mysteriously set up to offer an unparalleled view of the canyon below, as well as a stellar display in the night sky. Both “The World’s First Storytelling Machine” and “Front Row” will air during Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest 2021 on ABC beginning at 8 p.m. EST. In addition to the broadcast campaign, as well as social and digital elements, the Sorento will be featured on digital billboards on the north façade of One Times Square, the building that launched the annual New Year’s Eve Ball Drop tradition in 1907. Sorento’s digital billboards will be on display through January.
Medya Türü	Web Film
Süre	40 seconds
Özel Efektler	Method
Founder	David Angelo
Creative Chairman	David Angelo
President	Yumi Prentice
Yaratıcı Yönetmen	Mark Koelfgen
Reklam Yazarı	Mark Koelfgen
Grup Yaratıcı Direktörü	Frauke Tiemann
Sanat Yönetmeni	Frauke Tiemann
Grup Yaratıcı Direktörü	John O'Hea
Sanat Yönetmeni	John O'Hea
Grup Yaratıcı Direktörü	Steve Clarke
Reklam Yazarı	Steve Clarke
Yaratıcı Yönetmen Ortağı	Chris Mead
Reklam Yazarı	Chris Mead
Yaratıcı Yönetmen Ortağı	Kris Wong
Sanat Yönetmeni	Kris Wong
Yaratıcı Yönetmen Ortağı	Ben Sweitzer
Sanat Yönetmeni	Ben Sweitzer
Yönetici Direktör	Paul Albanese
Broadcast Production	Paul Albanese
Senior Producer	Rob Sondik
Managing Director, Integrated Production	Peter Bassett
Technology	Peter Bassett
Executive Digital Producer	Justine Kleeman
Digital Producer	Genevieve Shah
Associate Digital Producer	Jessica Sosa
Sr. Print Producer	Elisa Atwood
Sr. Art Producer	Andrea Rosenfeld
Associate Director of Project Management	Genie Lara
Senior Project Manager	Mike Antonellis
Yönetici Direktör	Lisa Tanner
Müşteri Direktörü	Aleks Rzeznik
Management Supervisor	Annelise Lorenzo
Müşteri Temsilcisi	Quin Chadwick
Müşteri Direktörü	Sarah Masket
Digital	Sarah Masket
Müşteri Temsilcisi	Quinn Rufener
Digital	Quinn Rufener
Assistant Account Executive	Britney Bencomo
Digital	Britney Bencomo
Chief Strategy Officer	Laura Forman
Associate Comms Director	Natalie Gomez
Jr. Comms Planner	Hailey Kim
Sr. Strategist	Jasmine Spraglin
Jr. Strategist	Beka Tesfaye
Yönetmen	Natasha Royzina
Business Affairs	Natasha Royzina
Freelance Senior Business Affairs Manager	Camara Price
Product Information Manager	Mark McNaul
Digital Design	Meagan Steinkamp
Digital Design	Corey Siegel
Developer	Mariano Echegoyen
Developer	Junior Developer
Prodüksiyon Şirketi	Morton Jankel Zander (MJZ)
Prodüksiyon Şirketi	Oricom Inc.
Yönetmen	Henry Hobson
President	David Zander
Prodüksiyon Sorumlusu	David Zander
Prodüksiyon Sorumlusu	Kate Leahy
Prodüktör	Laurie Boccaccio
Görüntü Yönetmeni	Alwin Kuchler
1st AD	Liz Tan
Prodüktör	Chris Gorak
Costume Designer	Daniel Orlandi
Editing Şirketi	Spinach LA
Editör	Adam Bright
Assistant Editor	HJ Chong
Prodüksiyon Sorumlusu	Jonathan Carpio
Prodüksiyon Şirketi Prodüktör	Patricia Gushikuma
Prodüksiyon Sorumlusu	Michelle Machado
Senior Producer	Pip Malone
VFX Supervisor	Ben Walsh
Execuitve Creative Director	Ben Walsh
Coordinator	Laura Duncan
CG Supervisor	Pouyan Navid
Lead Flame Artist	Ian Holland
Renklendirme	Company 3 NY
Müzik Şirketi	Barking Owl
Ses Tasarım Şirketi	Barking Owl
Audio Post Studio	Eleven
Prodüksiyon Şirketi	Spinach LA
DP	Juan-Pablo Digenio
PA	Noah Smith