Başlık | MENstruation |
Haftanın | BBDO New York |
Kampanya | MENstruation |
Reklamcı | Thinx |
Marka | Thinx |
Posted | Ekim 2019 |
Sektör | Feminine Hygiene |
hikaye | For its first TV campaign, Thinx needed a provocative film that highlighted not only the benefits of its period-proof underwear, but also its mission to de-stigmatise periods. The spot shows what the world would look like if men got their period too. When the ad got banned for “unacceptable” imagery, the agency turned the censorship into a conversation. The escalating discussion forced networks to reconsider the ban, resulting in the first in-use tampon to ever air on TV. |
Medya Türü | Web Film |
Süre | |
VP Creative Director | Bianca Guimaraes |
VP Creative Director | Peter Alsante |
ACD | Jenn Tranbarger |
ACD | Jessica Rello |
Worldwide Chief Creative Officer | David Lubars |
Regional Chief Creative Officer | Greg Hahn |
Prodüksiyon Sorumlusu | Angela Narloch |
Prodüksiyon Sorumlusu | Anthony Curti |
Prodüktör | Corie Rosenblatt |
Director of Content | Yamaris Leon |
Music Producer | Julia Millison |
Business Manager | Shelly Bloch |
Prodüktör | Dave Rolfe |
Account Director, Social Media | Katherine Grib |
Müşteri Temsilcisi | Olivia Dames |
Chief Strategy Officer | Crystal Rix |
SVP Global Brand Management | Nicole Landesman |
SVP Global Brand Management | Kim Ryneska |
Data Strategy Director | Christine Yang |
Partner Managing Director | Shawn Lacy |
Sanat Yönetmeni | Rachel McDonald |
DOP Assistant | Autumn Durald Arkapaw |
Prodüksiyon Sorumlusu | Holly Vega |
Prodüktör | Mercedes Allen-Sarria |
Head of TV | Rachel Glaub |
Prodüktör | Maury Strong |
Editorial | Arcade Editorial |
Executive Producer / Managing Director | Sila Soyer |
Prodüktör | Arlene Perez |
Editör | Laura Sanford |
Editör | Jeff Lopus |
Asst. Editor | Max Hoffman |
Sound Designer | Heard City |
Ses Mühendisi | Eric Warzecha |
Renkçi | Sofie Borup |
Prodüktör | Alexandra Lubrano |
Prodüktör | Bethany Phillips |
Prodüktör | Luke Proctor |
VFX Artist | Anton Anderson |
VFX Artist | David Forcada |
VFX Artist | Justin Keil |
VFX Artist | Jamie Scott |
VFX Artist | Drew Maloney |
VFX Artist | Sam Caine |
VFX Artist | Corey Brown |