| Başlık | Mentos® Fresh Talent (Film) |
| Haftanın | DENTSU CREATIVE |
| Kampanya | Mentos Fresh Talent |
| Reklamcı | Perfetti Van Melle |
| Marka | Mentos |
| İlk Yayınlanma Tarihi | 2023 / 10 |
| Sektör | Candies |
| Slogan | Mentos révèle la fraîcheur des artistes de demain |
| hikaye | To re-engage the younger generation with Mentos, the iconic brand of freshness, we have launched a music label, Fresh Talent. The label reveals the freshness of unknown young artists and helps them emerge. In partnership with music reference Spotify, using their data, we identified 4 promising young artists from hundreds of profiles, with very few streams but great potential. As a music label, we revealed their talent and put them in the spotlight: music production, style, art direction, script, photos, interviews. We launched their very first video clip and put them on YouTube, Instagram and TikTok. |
| Medya Türü | Case Study |
| Süre | |
| Ajans Katkısı | Dentsu X |
| Yaratıcı Yönetmen | Sébastien Zanini |
| Deputy Managing Director | Sébastien Zanini |
| Chief Executive Officer (CEO) | Cécile Bitoun |
| Deputy Managing Director | Amélie Ozouf |
| Deputy Managing Director | Jenny MONTEIRO |
| Strateji Planlama Direktörü | Alexandra Servant-Rony |
| Prodüktör | Dorian Salort |
| Yönetici Direktör | Nathael Duboc |
| General Manager | Nathael Duboc |
| Yönetmen | Liswaya |
| Sanat Yönetmeni | Benoit DELDIQUE |
| Reklam Yazarı | Sacha Baroukh |
| Proje Sorumlusu | Mathilde Roux |
| Müşteri Temsilcisi | Caroline DE ABREU |
| Prodüktör | Anthony RATON |
| Grade | Romain Loiseau |
| Proje Sorumlusu | Sonia Fadel |
| Ses Prodüktörü | Lisa Chaumont |
| Prodüktör | Sébastien Cosset |
| Prodüksiyon Sorumlusu | Sébastien Cosset |
| Reklam Sorumlusu | Lila Mouhoubi |
| Marketing Director | Sonia Depoilly |
| Chief Executive Officer (CEO) | Cécile Bitoun |
| Motion Design | Priveen AMIRTHALINGAM |
| Strateji Planlamacı | Zoé Delmere |
| Chief Executive Officer (CEO) | Véronique Margerit |
| Managing Partner | Sylvie Le Clech |
| Consultant | Olivier Carne |
| Consultant | Joffrey Dutto |
| Consultant | Laure-Anne Thebia |
| Production Assistant | Laura Giovanonni |
| Assistant Director | Naïma Ometak |
| Görüntü Yönetmeni | Juanjo L.Salazar |
| Post Prodüksiyon | Céline Séné |
| Editör | Richard Guyot |
| Prodüksiyon Şirketi | Blackbox |
| Post Prodüksiyon | Back Up |
| Ses Post Prodüksiyon | The Mixmen |
| Sound Track | The Mixmen |
More Work
SEE ALLDans l'oeil du fan
- MARKA:
- STIHL TIMBERSPORTS®️
- HAFTANIN:
- DENTSU CREATIVE
Mentos® Fresh Talent (Board)
- MARKA:
- Mentos
- HAFTANIN:
- DENTSU CREATIVE
The Given Name
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- Pilot
- HAFTANIN:
- DENTSU CREATIVE
Exam
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- Les Sherpas
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- DENTSU CREATIVE
Exam (French)
- MARKA:
- Les Sherpas
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- DENTSU CREATIVE
Mentos® Fresh Talent (clip Igee)
- MARKA:
- Mentos
- HAFTANIN:
- DENTSU CREATIVE
Mentos® Fresh Talent (Clip Lémofil)
- MARKA:
- Mentos
- HAFTANIN:
- DENTSU CREATIVE
Mentos® Fresh Talent (Clip Yaaster)
- MARKA:
- Mentos
- HAFTANIN:
- DENTSU CREATIVE
Mentos® Fresh Talent (igee)
- MARKA:
- Mentos
- HAFTANIN:
- DENTSU CREATIVE