| Başlık | Not Slacking |
| Haftanın | HoC Dubai |
| Kampanya | Hostages of Depression |
| Reklamcı | Dubai Science Park |
| Marka | Dubai Science Park |
| İlk Yayınlanma Tarihi | 2022 / 2 |
| Sektör | Health & Pharmaceutical Products |
| hikaye | 66% of mental health issues go undiagnosed in the Middle East region. Due to low awareness, people mistake the symptoms of depression as flaws in themselves. Our campaign aims to connect with those who’re suffering from these symptoms and direct them to a PHQ-9 depression test, to determine if they should seek professional help. |
| Medya Türü | |
| Associate Creative Director / Art Director | Oussama Founi |
| Group Chief Creative Officer | Akhilesh Bagri |
| Yaratıcı Yönetmen | Saleh Elghatit |
| İlüstrasyon | Jiawen Chen |
| Yaratıcı Yönetmen Ortağı | Sameer Suri |
More Work
SEE ALLThe Donut Factory
- MARKA:
- Toyota GR86
- HAFTANIN:
- Serviceplan Middle East
The Donut Factory (Case Study)
- MARKA:
- Toyota GR86
- HAFTANIN:
- Serviceplan Middle East
Hostages of Depression
- MARKA:
- Dubai Science Park
- HAFTANIN:
- HoC Dubai
Not Procrastination
- MARKA:
- Dubai Science Park
- HAFTANIN:
- HoC Dubai
Not Laziness
- MARKA:
- Dubai Science Park
- HAFTANIN:
- HoC Dubai
Circus
- MARKA:
- PETA
- HAFTANIN:
- Rocket Yard
Hippo
- MARKA:
- Power Horse
- HAFTANIN:
- Rocket Yard
Sloth
- MARKA:
- Power Horse
- HAFTANIN:
- Rocket Yard