We were thrilled when approached by Poke London to shoot the social campaign for Heineken’s newest beer, Wild Lager. Brewed from Patagonian yeast!
felsefe
There were a number of visual concepts to produce that all focused around the wild nature theme. Apart from shooting the social campaign content we were also chiefed in photographing the new brand products to be used across the global campaign.
Sorun
The production led us on a 3 day studio shoot where we constructed beautiful lush sets from a multitude of real greenery and organic materials. We also worked with one of the industry’s best beer stylists/wizards to construct the perfect beer.
Sonuç
Apart from producing over 30 films featuring the full suite of Wild Lager products we were also required to create a project visual toolkit for Heineken’s global partners to adapt and version for local markets.