Gjensidige Insurance - "Drive Like a Woman"

Anorak Oslo

Anorak Oslo Oslo, Norway

Ödüller

4871

Bu reklam ACT Sorumlu Koleksiyonun bir bölümüdür.

Marka: Gjensidige Insurance
Ülke: Norway

Reklamcı: Gjensidige Insurance

Başlık	Drive Like a Woman
Haftanın	Anorak Oslo
Kampanya	Drive Like a Woman
Reklamcı	Gjensidige Insurance
Marka	Gjensidige Insurance
İlk Yayınlanma Tarihi	2023 / 5
Sektör	Banking, Finance, Law & Insurance
hikaye	To this day, to ’drive like a woman’ is the go-to insult used on Norwegian roads.The spot is narrated by mechanics – a group of people the audience typically have preconceptions about as not being very progressive. The audiences own prejudice is used against them as it’s revealed who they are talking about. They are in fact not mansplaining, but confirming what statistics and their own experience tells us is the truth: female drivers are the safest drivers on the road.This is not only a message about road safety from a car insurance company. It is also a message that aims to change derogatory attitude towards female drivers.
felsefe	Older men in a repair shop telling younger men how to drive could very well be a setup for a bit of toxic masculinity. However, in this new spot for Norwegian insurance company Gjensidige, director Andreas Risser plays around with our expectations to deliver some facts about how female drivers are statistically safer on the road than male drivers.
Medya Türü	Television
Süre	45 seconds
Prodüksiyon Şirketi	Bacon OSL
Yönetmen	Andreas J. Riiser
Prodüksiyon Sorumlusu	Magne Lyngner
Prodüktör	Rebekka Rognøy
Prodüksiyon Sorumlusu	Shona Ringdalen MacDonald
Production Coordinator	Karen Sollihaug
Prod Ass. + location	FTE Locations
Production Assistant	Jesper Lyngner
Görüntü Yönetmeni	Peter Riis
1st AC	Endre Eken Torp
2nd AC	Robin Ottersen
DIT	Emanuel Kambo
Grip	Bo Lundgreen
Grip Assistant	Marek Havel
Prodüktör	Kristian Lahn Vestby
Props Master	Marius Eymundson
Props Assistant	Hzirvan Mohammed Ali
Stilist	Maxine Bluystad-Collins
Lysmester	Olav Haddeland
Light Assistant	Anders Ødegaard
Light Assistant	Kristian Holten
Light Assistant	Lene Vaagland
Lyd	Vegard Soldal
Post-production Producer	Kaja Fiksdal
VFX Artist	Ola Jacob Nestande
Post Production Coordinator	Markus Tangre
Renkçi	Julien Alary