The Times of India - "Chennai Times"

Wunderman Thompson South Asia

Wunderman Thompson South Asia Mumbai, India

11776

Marka: The Times of India
Ülke: India

Reklamcı: The Times of India

Başlık	Chennai Times
Haftanın	Wunderman Thompson South Asia
Kampanya	Flirt with Your City Rap
Reklamcı	The Times of India
Marka	The Times of India
İlk Yayınlanma Tarihi	2018 / 6
Sektör	Newspapers, Magazines, Books
hikaye	The Times of India launches an engaging brand campaign for TOI’s metro supplements (TIMS) esp. Bombay Times, Delhi Times, Gurgaon Times, Chennai Times, Bangalore Times and Calcutta Times titled ‘Flirt with your City’. The campaign aims to communicate its strengthened content and reinforce its positioning as the one-stop-destination for all news and gossip of city’s bustling social life and everything related to city’s popular (pop) culture.
felsefe	Over last few months, the brand has amplified its hyperlocal news coverage, youthful visual narratives, impactful content pointers and has brought in more exhaustive coverage across the content pillars of cinema, celebrities, food, fitness, fashion, campus, relationships, music related topics. Conceptualized by JWT India, the brand campaign is set to communicate the spicier, buzzier, trendier content proposition to its readers. The insight for this campaign comes from a simple observation- we are in a relationship with the city we choose to live in; sustained by many shared interests, shared progress and shared quality of life. But, over time city-dwellers get happy in their cocoons and self-imposed geographic confines, that inhibit their enjoyment of the city they live in. We resign to tried and tested outlets of entertainment, that restricts our exploration of the city’s pop-culture. It is time to re-kindle this romance with the city by updating our readers about the emerging daily hub for all that city-buzz, from waterholes to hunger zones, for party animals and artists and activists and everything that makes your city your city. And, because every relationship needs thrill to thrive and shared values to sustain, TOI’s metro supplements (TIMS) urge you to ‘Flirt with your city’. A city is not all about the chaos, hustle-bustle. It’s about discovering unknown facets, dive deeper into its culture, food, rituals, places, conversations and more. The films are the quirky re-telling of each city. What is it that makes one so uniquely different from the other? This is a story of pride, idiosyncrasies and how it is expressed and told through the campaign #FlirtWithYourCity. The ambition for this campaign is to create a dynamic anthem for each city driven by its unique pop-culture with the TOI’s Metro Supplements (TIMS) at the centre of it all. The narrative of the campaign uses Rap as the soundscape that draws from the rituals of each city, sounds of the city surroundings and edgy lyrics as the film wears a city avatar. The campaign is launched as a series of short films that portray their respective city’s nuances and showcases many celebrated names for their respective city like Deepika Padukone, Katrina Kaif, Vijendra Singh, Prosenjit Chatterjee, Rituparna Sengupta, Abir Chatterjee, Shruti Haasan, R Madhavan, Kiccha Sudeep, Aindrita Ray, Danish Sait, Sanjeev Kapoor and many others. The film has been conceptualized by JWT India, and created by Rawshark Films. The foot-tapping music is created by Dhruv Ghanekar, which brings together the soul and quirk of each city.
Medya Türü	İnteraktif
Süre	95 seconds
Daha fazla bilgi	http://flirtwithyourcity.com/
Storyboard Artist	Rajendra Bagate
Grade	Navin Shetty
Yaratıcı Ajans Başkanı	Senthil Kumar
Mixer	Joseph George
National Planning Director	Pinaki Bhattacharya
Senior Vice President	Pinaki Bhattacharya
National Creative Director	Sambit Mohanty
Managing Partner	Joy Chauhan
Senior Vice President	Joy Chauhan
Chief Strategy Officer	Bindu Sethi
Offline	Priyank Premkumar
Yönetmen	Aloke Shetty
Prodüktör	Namrata Vankudre
Müzik	Dhruv Ganekar
Vokal	Brodha V
Artist Representative	Arpan Peter
Additional Production	Gaurav Godkhindi
Executive Production	Malita
Görüntü Yönetmeni	Sam Mohan
DOP Assistant	Abhishek Srivastava
Assistant Director	Suhaib
2nd Unit DOP	Amit Surendran
3rd Unit Director	Chintan Pokkar
1st AD & DA	Harsha MG
Additional Camera	Sajid Nazar
Intern	Akshay Kukreja
Prodüktör	Sanaullah Khan
Line producer Assistant	Swapnil Mote
Prodüktör	Nilma and Abhineet
Line producer Assistant	Ramesh Babu
Gimble	Tapan
Art Department	Varadaraj
Food Stylist	Sarab
DIT	Jitendra Yadav
Office Support	Ranga and Bikram
Offline Assistant	Prakash Pakked
Post Supervisor	Jay Apte
Post Assistant	Urmi
Online Artist	Sebastian Narsing
Online assistant	Satya and Tasneem
Animasyon	Fahad
Grafik	Aditya Vipparthy
Animasyon	Ranveer
Animasyon	Nitin Patel
Grafik	Jayakumar J
Grafik	Prajeesh
Animasyon	Rajiv Eipe
Yönetmen	Sanjeev Bhargava
Vice President (VP)	Sumeli Chatterjee
Associate General Manager	Alexander Valladares
Deputy Managing Director	Nikita Fernandes
Yaratıcı Yönetmen	Amish Sabharwal
Senior Vice President & Exec Business Director	P. Sridharan Iyer
Client Services Director	Mudit Trivedi
Associate Vice President	Mudit Trivedi
Müşteri Direktörü	Amrita Hazari
Strateji Planlama Direktörü	Shweta Khosla
Vice President (VP)	Shweta Khosla
Prodüksiyon Şirketi	Rawshark Films
Müzik	Wah wah Music
Prodüksiyon Şirketi	Slurp Studio
Prodüksiyon Şirketi	Yellow Umbrella
Post Prodüksiyon	Nube
Post Prodüksiyon	Famous
Travel	Vaibhav Tours