Başlık | The Pirate Subtitles |
Haftanın | TBWA\Brussels |
Kampanya | The Pirate Subtitles |
Reklamcı | Belgian Entertainment Association |
Marka | Belgian Entertainment Association |
İlk Yayınlanma Tarihi | 2017 / 12 |
Sektör | Cinema Production |
hikaye | To fight movie piracy, we created The Pirate Subtitles: subtitles in which we changed some of the dialogues. Suddenly it seemed like Samuel L. Jackson and other Hollywood stars told the viewer he’s a doing something illegal, and that he is now stuck with bad subtitles. We uploaded Pirate Subtitles for different hit series and blockbusters to popular download platforms and a special built bot made sure our files were the highest ranked. In just a few days more than 10.000 pirate subtitles were downloaded. We revealed this with a press release. The story was widely picked up in relevant online communities and even triggered a debate on national tv. Six weeks later the 4 biggest internet providers and the Belgian Entertainment Association reached an agreement to block up to 420 pirate websites. |
Medya Türü | İnteraktif |
Süre | |
Creative Director | Gert Pauwels |
Yaratıcı Yönetmen | Jan Macken |
Sanat Yönetmeni | Greg Van Buggenhout |
Reklam Yazarı | Olaf Meuleman |
Digital Developer | Wannes Vermeulen |
PR manager | Isabelle Verdeyen |
Account Management | Jochen De Greef |
Account Management | Virginie Hayet |
Account Management | Sharon Lavaert |
Account Management | Joachim François |