Play Sports - "The Preroll Football Match"

TBWA\Brussels

TBWA\Brussels Bruxelles, Belgium

6336

Başlık	The Preroll Football Match
Haftanın	TBWA\Brussels
Kampanya	The Preroll Football Match
Reklamcı	Play Sports
Marka	Play Sports
İlk Yayınlanma Tarihi	2017 / 7
Sektör	Culture, Leisure & Sport
hikaye	To create extra buzz around the start of the new soccer season, we broadcasted the first game, the Supercup, live as a pre-roll ad. Not just 30 seconds, but the entire game. As long as you didn’t skip, you could watch the entire game, for free. It is probably the first pre-roll people actually started looking for, by clicking random video’s hoping to see the live football game. It was a technical challenge to set up a live connection between the stadium, the add servers and the online video players, but it worked. And fans didn’t skip. The Pre-roll Football Match was viewed by 145.484 people in only 90 minutes. Plus, that same weekend the subscriptions on Play Sports were up with 417% compared to last year’s opening weekend.
Medya Türü	Pre-Roll
Süre	97 seconds
Yaratıcı Yönetmen	Jeroen Bostoen
Sanat Yönetmeni	Greg Van Buggenhout
Reklam Yazarı	Olaf Meuleman
Dijital Yönetmen	Gert Pauwels
Web Developer	Diederik Van Remoortere
Account Management	Jochen De Greef
Account Management	Tom Eilers
Account Management	Max Fauconnier
Digital Project Manager	Ken Kools
Digital Project Manager	Stijn Dupas
Medya Direktörü	Christine Brone
Digital Strategy Director	Wouter Van Den Ameele