Communications Manager
at
McCann Demand
| Başlık | Fingerprints_man |
| Haftanın | McCann Prague |
| Kampanya | Fingerprints Portraits |
| Reklamcı | Mastercard Europe |
| Marka | Mastercard |
| İlk Yayınlanma Tarihi | 2019 / 4 |
| Sektör | Credit Cards |
| Slogan | Mastercard ID Check. Now you can use both Touch ID and Face ID for more security. |
| hikaye | Mastercard, as an innovative technological company, wanted to raise awareness about its ID Check – the usage of best biometrics for safer payments. And by connecting the two most sophisticated ones - fingerprint and face recognition – we’ve created a series of portraits using only fingerprints. Around 1,050,000 fingerprints taped on canvas to create very realistic portraits; thus suggesting the very thin probability of matching such a complex security filter. We invited a renowned artist - Jan Petrov - to paint the portraits using only fingerprints and exhibit them in the prestigious SmetanaQ Gallery, at the Authentication & Biometry press conference. The audience witnessed live how the artist crafted such a portrait. We auction the resulted artwork, and people could buy it with face recognition payment. |
| Medya Türü | Poster |
| President Creative Europe, Global ECD | Adrian Botan |
| Yaratıcı Ajans Başkanı | Razvan Capanescu |
| Yaratıcı Yönetmen | Roy Cohen |
| Senior Creative | Hetu Negri |
| Senior Creative | Juan Ignacio Peirano |
| Grup Yaratıcı Direktörü | Klara Palmer |
| Sanat Yönetmeni | Ondřej Kroupa |
| Sanat Yönetmeni | Otakar Čihák |
| Reklam Yazarı | Adam Roučka |
| Painter | Jan Petrov |
| Senior Account Manager | Ruta Buciunaite |
| Müşteri Direktörü | Radka Bušová |
| Müşteri Temsilcisi | Monika Semerádová |
| Creative Excellence Manager Europe | Carmen Bistrian |
| PR & Communications | Alice Reindlová |
| DTP | Robert Benjamin Mulderer |
| Ajans Prodüktörü | Kamila Tehranian |
| Ajans Prodüktörü | Antonin Milata |
| Movie Director | Ondřej Urbanec |
More Work
SEE ALLReef Relief
- MARKA:
- Eilat
- HAFTANIN:
- McCann Demand
The Thomy Saurk
- MARKA:
- Thomy
- HAFTANIN:
- McCann Worldgroup Germany
#sitozkuste
- MARKA:
- People in Need
- HAFTANIN:
- McCann Prague
13 minutes
- MARKA:
- Czech Insurance Association
- HAFTANIN:
- McCann Prague
The Positivity of the Pug
- MARKA:
- Sprite
- HAFTANIN:
- McCann Prague
The Motion of the Duck
- MARKA:
- Sprite
- HAFTANIN:
- McCann Prague
School of Mental Martial Arts
- MARKA:
- Sprite
- HAFTANIN:
- McCann Prague
Mask of the Owl
- MARKA:
- Sprite
- HAFTANIN:
- McCann Prague
The Speed Of The Monkey
- MARKA:
- Sprite
- HAFTANIN:
- McCann Prague