Başlık | Family |
Haftanın | Nord DDB STO |
Kampanya | Family |
Reklamcı | McDonald's |
Marka | McDonald's |
Posted | Kasım 2018 |
Sektör | Food |
hikaye | Sweden’s most family friendly restaurant” is based on extensive research that proved that parents with small kids regard McDonald’s as a safe haven from society’s judging gazes. The main reasons being the relaxed atmosphere towards families with small children, both from staff and other guests. We dramatized this truth by showing a struggling father of two who finds refuge in “Sweden’s most family friendly restaurant”, where stares and judgmental looks are nowhere to be seen. The song in the ad is a Swedish children’s classic from the 60s called “Sudda sudda” |
Medya Türü | Television & Cinema |
Yaratıcı Ajans Başkanı | Andreas Dahlqvist |
Sanat Yönetmeni | Joel Ekstrand |
Reklam Yazarı | Petter Dixelius |
Strateji Planlama | Hanna Ternström |
Müşteri Direktörü | Johan Molitor |
Müşteri Temsilcisi | Carolina Johansson |
Müşteri Temsilcisi | Andrea Odelius |
Social Media Manager | Robin Löthberg |
Tasarımcı | Mei-Li Wu |
Tasarımcı | Isabel Ambring |
Tasarımcı | Sebastian Reinbring |
Tasarımcı | Patrik Oscarsson |
Prodüksiyon Şirketi | Social Club |
Ajans Prodüktörü | Johan Svensson |
Yönetmen | Jesper Ericstam |
Görüntü Yönetmeni | Henrik Stenberg |
PR Agency | Prime Stockholm |
Müşteri Temsilcisi | Sara Davidsson |