METRO AG - "Own Business Girls"

Serviceplan Campaign

Serviceplan Campaign Hamburg, Germany

3873

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Marka: METRO AG
Ülke: Germany

Reklamcı: Metro AG

Başlık	Own Business Girls
Brief	45% of women dream of starting their own business. But only 12% of these women think it is “very likely” that they will ever turn their dream into reality. The main reason: lack of financial support. We used these facts to show the world that women are more than fit to run their own business. They’re born for it. The idea: Own Business Girls – the world’s youngest entrepreneurs. On International Women’s Day 2018 we equipped every female baby born in the hometown of METRO Cash & Carry with a very special business card. It’s worth 2.000€ invested in a fixed-term deposit. Enough start-up capital to go on a first business adventure once the girls turn 18.!
Haftanın	Serviceplan Campaign
Kampanya	Own Business Girls
Reklamcı	Metro AG
Marka	METRO AG
İlk Yayınlanma Tarihi	2018 / 3
Sektör	Department Stores, Supermarkets
hikaye	METRO is a global wholesaler, specialised in food- and non-food for independent business owners. The company has more than 150,000 employes in more than 35 countries.
Medya Türü	Case Study
Süre	98 seconds
Agency	ACHTUNG!
Yaratıcı Ajans Başkanı	Alexander Schill
Yönetici Direktör	Michael Schneider
Yaratıcı Yönetmen	Leif Johannsen
Yaratıcı Yönetmen	Patrick Matthiensen
Yaratıcı Yönetmen	Jakob Rheinlaender
Yaratıcı Yönetmen	Hugo Gstrein
Müşteri Temsilcisi	Mirjana Dmitrovic
Müşteri Temsilcisi	Annemarie Groppe
Müşteri Temsilcisi	Domenik Raabe
Sanat Yönetmeni	Mojca Zavolovsek
Reklam Yazarı	Vera Karpova
Reklam Yazarı	Julius Schneider
Reklam Yazarı	Manuela Rondon
Müşteri Temsilcisi	Lena Marg
Müşteri Temsilcisi	Carina Kircheis
Social Media Manager	Malte Fleuter