Başlık | Dulux invites London and Amsterdam to connect through colour |
Haftanın |
MullenLowe UK
|
Kampanya |
Let's Colour
|
Reklamcı |
AkzoNobel
|
Marka |
Dulux
|
İlk Yayınlanma Tarihi |
2018 / 6
|
Sektör | Paints, Wood Protectors, Paint Brushes, Adhesives
|
hikaye | Dulux is inviting London and Amsterdam citizens to add colour to each other’s lives, using a live link connecting the two European capitals, powered by Ocean Outdoor’s international alliance and the latest digital out of home technology. Created by MullenLowe London, Let’s Colour won the International Prize in Ocean Outdoor’s annual digital creative competition which looks to push the boundaries in digital out of home (DOOH) advertising. |
felsefe | Dulux believes that colour does more than impact the ambience of a room or building or area. It can connect people in profound ways. |
Sorun | Colour and technology have the power to bring people together. This is especially important today. |
Sonuç | This campaign harnesses the power of digital out of home technology to unite people through colour by connecting the cities of London and Amsterdam like never before. |
Medya Türü |
Billboard
|
Market | Netherlands |
Reklam Sorumlusu |
Henrique Striker
|
Reklam Sorumlusu |
Kim Potters
|
Direktör |
Will Dixon
|
Müşteri Direktörü |
Charlotte Brookes
|
Müşteri Temsilcisi |
Sam Dixon
|
Müşteri Temsilcisi |
Jennifer Bates
|
Strategist |
Bruno Carramaschi
|
Yaratıcı Ajans Başkanı |
Jose Miguel Sokoloff
|
Yaratıcı Yönetmen |
Mark Elwood
|
Yaratıcı Yönetmen |
Alex Okada
|
Sanat Yönetmeni |
Felipe Mazzoni
|
Reklam Yazarı |
Bernard Burton
|
Prodüksiyon Şirketi Prodüktör |
Phoebe Robertson
|
Digital Design |
Kaymi Lim
|
Digital Design |
Vanja Spremo
|
Digital Producer |
DOOH.com
|
Medya Direktörü |
Ocean Outdoor
|