Bacardi - "BACARDÍ Bat Beats"

Mr. President

Mr. President London, United Kingdom

6491

Başlık	BACARDÍ Bat Beats
Haftanın	Mr. President
Kampanya	BACARDÍ Bat Beats
Reklamcı	Bacardi
Marka	Bacardi
Posted	Mart 2014
Sektör	Spirits, Fortified Wines
hikaye	Music fans at this year’s South by Southwest festival witnessed a unique experience as BACARDÍ rum challenged music-making convention and produced an electronic track using the movements of 100,000 bats - the famous symbol of the iconic brand. Guests were invited to experience the track being produced and recorded live at Congress Bridge, the city’s so called ‘Bat Mecca’. A remix track, by a leading music producer, Craig Richards, will be unveiled globally in April. The track was created using a bespoke software app, which allows the user to interact with a series of composed sounds triggered by the bats movements. The live capture of the bats movement was streamed into a digital grid, with each square triggering and affecting specific sounds, beats, pitches and tempos.
Medya Türü	Branded Content
Süre	123 seconds
Daha fazla bilgi	https://soundcloud.com/bacarditogether/bat-beats
Prodüktör	Jenny Beckett
Prodüksiyon Şirketi	Partizan London
Görüntü Yönetmeni	Ozzie Pullin
Editör	Kevin Konak
Yaratıcı Yönetmen	Laura Jordan Bambach
Yaratıcı Yönetmen	Jon Gledstone
Yaratıcı Yönetmen	Dave Martin
Strateji Planlama	Naomi Dunne
Ajans Prodüktörü	Nikki Cramphorn
Direktör	Shahla Lalani